In a world where the flood of ephemeral online ads is quickly seen and forgotten just as fast, the humble printed catalog or flyer can have a long-lasting effect on the consumer.

Today’s savvy retail chains are choosy – as they should be – when it comes to allocating their advertising dollars. Whether printed or digital, circular ads are still one of the most valuable and reliable ways to reach consumers.

Accelerate multichannel marketing with InDesign production of circulars and catalogs - without sacrificing good design.

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As 2021 is drawing to a close and the holidays are just around the corner, let's take the positive things from this year and carry them forward into next year.

Agile marketing departments and their creative directors are resetting their strategies, and one of the critical components of those strategies is the use of data.

When it comes to grocery shopping, customers increasingly expect an experience that allows them to shop how they want, when they want.

Alongside many retailer tech-first approaches over the years, putting ad spend toward something more analog: the print catalog, sent alongside a slew of other direct-mail products, offers an incredible opportunity to deliver rich, tactile shopping experience targeting prospects as well as existing customers.

As this whirlwind of a year begins to wind down, agencies can expect a surge of new 2022 campaign initiatives. Unfortunately, that means dealing with one item that is always in short supply: enough time to get things done!