Increase Traffic to Your Store

Flyers and circulars (printed or digital) are the lifeblood of a retail chain. The larger the retailer and its inventory of consumer products, the more it needs to reach consumers with in-store incentives and offers. The challenge: how to produce flyers that are both compelling AND accurate, using SKU data to promote high-margin products across multiple regions and markets.

Comosoft LAGO is the best retail flyer/circular builder on the planet-period.

LAGO is a complete management and production system for both print and online production. It provides powerful tools to:

Choose LAGO for easy management of your circular flyer or catalog design for your retail business
  • Optimize the production of printed weekly supplements – including versioning by region, language, and demographics

  • Enable planning by category managers, via an online whiteboarding process

  • Collaborate across multiple departments in the planning, design, and review/approval process

  • Achieve up to 60% reduction in labor costs

  • Shorten time-to-market by up to 30% (update your data automatically, even at the last minute)

LAGO supports your marketing efforts with enterprise-level data and retail media production tools. These include an InDesign plugin for design, digital correction loops, offer validation, automated article exchange, and standardized production workflows. We also help you integrate manufacturer and supplier data – an essential step in the information supply chain.

We don’t just sell and install your system. Our experts fully support you in using LAGO to communicate with your consumers across multiple channels.

Optimize Your Media Production Process with LAGO

Advertising and marketing material can be planned, created, edited, and evaluated easily, via our intuitive user interface for workflow management. Data from various sources is fed into LAGO, simplifying the entire process and making it more efficient.

Campaign Planning
Using the online whiteboard module, marketing and product line managers can place an article or mod (a product or offer and all its relevant data and images) anywhere on an advertising or marketing piece. They can also use real-time analysis – based on margin, turnover, and inventory data – to assess the best placement of articles.

Article Planning
Product data and images in LAGO are seamlessly integrated with Adobe InDesign, via a plugin. Designers can focus on creative design, and product data is updated in real time – right up to the moment of printing.

Graphic Layout
The Proofing module also provides a precise, bidirectional cooperation process between purchasing, advertising material planning, and graphics teams. Visual element and text content changes are facilitated via digital correction marks.

Proofing Process
Final page layouts can be approved via a visual, online proofing process. Many elements of review-and-approval can be automated and executed from anywhere in the world.

Review & Approval Process
At the end of the process, LAGO generates a press-ready PDF file of your advertising and marketing material, sending them directly and automatically to your print service provider. LAGO is also capable of publishing a digial copy of your production for online distribution.

Print Production PDFs

LAGO + Adobe Indesign

The LAGO Adobe InDesign plugin lets you integrate your graphics department fully in your multichannel production process. LAGO Layout is seamlessly integrated into Adobe InDesign and supports graphic designers in their daily work with extensive and intuitive functions. The plugin supports the entire bandwidth of production, from absolute creative freedom to a fully automatic layout.

LAGO Brochure Download

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Download Our Guide to See How Comosoft’s LAGO Multichannel Marketing Platform Can Transform Your Marketing Production


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