Smarter Retail Marketing Automation Starts with LAGO

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Giant Eagle uses LAGO
Kroger uses LAGO
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Ahold Delhaize uses LAGO

Optimize and Scale Your Circulars, Flyers, and Multi-Channel Campaigns

Retailers need to deliver visually engaging, data-driven promotions across print, digital, and in-store channels—often with limited time and resources. Coordinating product information, regional variations, and creative assets can quickly become overwhelming, leading to errors and inefficiencies.

LAGO eliminates these challenges by providing an intelligent retail marketing automation platform that streamlines content creation, versioning, and distribution. With LAGO, retail brands can execute multi-channel campaigns quickly, accurately, and consistently—while reducing manual effort and production costs.

The Challenge

Retail Marketing Is Too Manual & Inefficient

  • Managing product data across print, digital, and eCommerce is time-consuming and error-prone.
  • Manual retail catalog & flyer design slows production and increases inconsistencies.

  • Updating circulars, promotions, and ads for different store locations requires excessive manual effort.

  • Maintaining brand consistency across multiple channels is a constant struggle.
The Solution

LAGO – The All-in-One Retail Marketing Engine

  • Automate Circular Advertising & Retail Catalog Production – Create, customize, and distribute high-quality promotions across print and digital channels in minutes.

  • Optimize Versioning by Region, Language, & Demographics – Generate multiple versions of flyers and catalogs tailored for different locations and customer segments.
  • Streamline Planning for Category Managers – Utilize an online whiteboarding process for seamless category planning.

  • Collaborate Across Departments – Enhance efficiency in the planning, design, and review/approval process.

  • Save Time with Standardized Production Workflows – Speed up production using automated templates and versioning for different store locations and promotions.

  • Enhance Design Workflow with the Adobe InDesign Plugin – The InDesign plugin for design integrates with LAGO, making it easy for creative teams to update assets directly.

  • Reduce Labor Costs by Up to 60% – Automation drastically cuts down manual work and improves efficiency.

  • Shorten Time-to-Market by Up to 30% – Automatically update product data, even at the last minute, ensuring promotions remain accurate and up to date.

How It Works

A Simple 3-Step Plan

  • 1
    Centralize Your Data – Sync product information, images, and pricing in one location.
  • 2

    Automate Weekly Circular Ad Production – Leverage smart InDesign templates to create customized promotions at scale.

  • 3

    Distribute Seamlessly Across Channels – Output to print, digital, e-commerce, and in-store all powered by one system.

The True Cost of Maintaining Inefficiency

  • Wasted time & resources on manual updates
  • Inconsistent branding across retail marketing channels
  • Missed sales opportunities due to slow campaign rollouts
  • Higher production costs without automation

LAGO ensures that retail marketing production is fast, accurate, and scalable so teams can focus on strategy and growth instead of tedious manual processes.

What Our Clients Say

We rely on the LAGO system for its highly efficient page-building process. Our retail clients expect greater efficiency and we’re more than happy to be able to deliver it.

Director of Advertising Technologies, ITG

We quickly discovered that Comosoft was a competent and far-sighted partner. Close and cooperative collaboration is at the core of the success of a PIM implementation.

Grit Marlow-Buchholz, Zitra

We have a very long and intensive selection process behind us and are 100% sure that Comosoft is the right choice for us to have found enormously innovative, long-term partners. With this partner we can optimize internal processes and further enhance our competitiveness.

Hélène Gariba, RAJA Media

We are now in a position to modify data even late in the process, such as price changes or complicated versioning. This saves us time and enormously improves the quality of our advertising.

Creative Services Director, Major North America Retailer

Frequently Asked Questions

LAGO automates flyer and print catalog production and publishing, reducing errors and ensuring consistent pricing and branding across all locations and marketing channels.

Yes! LAGO’s InDesign plugin for design lets creative teams work directly within Adobe InDesign while pulling live product data from the system.

LAGO is designed for several industries, especially for retail and lifestyle brands, including fashion, home goods, grocery, and multi-location retailers that produce circulars, catalogs, and digital ads.

LAGO ensures that print, digital, and in-store promotions stay synchronized so customers receive a consistent message across every touchpoint.

Depending on integration needs and team training, retailers can typically onboard LAGO within weeks.

Case Study

How Bass Pro Delivers Personalized Catalogs for 200+ Stores

With thousands of SKUs and over 200 million visitors annually, Bass Pro needed more than scale—they needed precision. Learn how they use Comosoft LAGO to craft region-specific catalogs and inserts that feel personal, while cutting costs and production time.

Take Your Retail Marketing to the Next Level

Contact us for a demo of LAGO and see how leading retailers streamline marketing workflows, reduce costs, and increase efficiency.