With the rise of mobile devices, 5G data, and the ever-increasing need for faster loading websites, new image and video formats are emerging to take on these challenges. Here is your primer on the latest versions so your team can be ready to use them!
How does the ecommerce experience inform retail marketing and advertising strategy? More importantly, what tools will help retail marketers and advertisers succeed across multiple channels?
With today's tools, retailer’s marketing and advertising departments can track results and reach their goals with greater precision through digital means and digital catalogs are one of those tools.
Marketing teams are already thinking about the holiday shopping season, so they need data reliable data and updated assets.
The consumer landscape is rapidly shifting as savvy shoppers turn to their digital devices to shop online and find retail deals. However, that doesn’t mean retail circulars have become entirely obsolete!
In this article we focus more on the “front end” of the catalog production process - the cost of planning and managing these complex, often beautiful, and compelling marketing vehicles.
With so many challenges and channels to master, good marketing creative directors need every edge they can get. One such edge is the humble – and often marginalized – retail circular or flyer.
For decades, LAGO has been a bridge between all departments and users, handling communication with ease.
