LAGO Layout is the answer to stalled design processes, enabling fast, cost – effective, high – quality design and production. It also enables designers to integrate with any process, from campaign planning and data access to proofing, approval and final output, without compromising on good design.
On the surface, LAGO Layout is simply a plugin for InDesign, adding functionality without disrupting the designer’s hard – earned and familiar user experience. But once installed, the plugin facilitates many different tasks:
- Workflow automation between marketing and design production teams. LAGO users on the marketing side can select the products to promote based on margin, availability, and other factors, using a whiteboarding process. These decisions are automatically conveyed to the design team as InDesign templates. Marketers can even track the results of their original campaign plans.
- Data integration with PIM and DAM systems and the designer allows them to drag – and – drop products and all their related data into an InDesign layout. The two – way link remains live and updateable until final output.
- Proofing and approval cycles are easy, automatic, and fully auditable.
- Multiple versions of each piece can be generated and managed efficiently, allowing regional marketing needs to be met while maintaining the retailer’s brand image and data accuracy.
- Digital production for online e-commerce and mobile apps is automatic, ensuring that all retail media channels contain the same content.
Of course, there is a lot more to the plugin and to the LAGO system as a whole. But for the production designer, the main benefit is time. With so much of the busy work on autopilot, the designer now has time to take full advantage of InDesign’s exceptional capabilities – and create print channel content worthy of a retailer’s brand.
In a multichannel marketing world, print is still at the top, and the need for compelling visual content has never been greater. Adobe InDesign is the best tool for the job, but it cannot handle all the variables alone for complex catalogs and circulars. Automating the process streamlines page building, preserves data accuracy, and ensures consistent branding while still allowing creative flexibility.