Marketing Automation Made Easy with LAGO
LAGO automates and optimizes multichannel marketing activities, significantly cutting production time and costs. LAGO has been a reliable multichannel marketing solution for over 25 years for Retail, Grocery, Agencies, and more.
At its core, LAGO is a PIM, DAM, and Marketing Production solution with an integrated checkpoint-based collaborative workflow, versioning optimization, and proofing system.
LAGO consolidates data and assets from multiple sources in a central repository for use in various marketing channels. Projects for e-commerce, print, mobile, social media, and point of sale can be planned, produced and output directly from LAGO.
By combining data and assets from multiple sources in a unified view, we enable marketers to more efficiently plan projects with better insight. Additionally, complex regionalization and versioning scenarios are easily executed using LAGO.
At the production level, our InDesign plugin brings the assigned data and assets directly to the page. Persistent linking ensures that both data and assets are 100% accurate and always up to date.
Workflow Management
LAGO‘s Workflow Management enables your marketing production process to run efficiently and smoothly, even with large data sets and complex versioning. Our workflow module offers automated task management combined with highly configurable user & group rights.
The easy creation and configuration of parallel workflows for different channels (print or digital), provides the means to produce marketing materials while respecting each channel‘s nuances.
LAGO‘s Workflow Engine automatically assigns jobs to teams (or individuals) and monitors their progress through completion. Reporting tools let you keep on eye on production and immediately identify possible bottlenecks. Because of its modular nature, LAGO is able to produce multichannel marketing materials from planning all the way to output.
1) Campaign Planning
Page & layout planning for marketing
2) Asset Management
Allocation of products and/or offers to the page
3) Production Process
Page layout & design management
4) Proofing Process
Manage who and how corrections are made
5) Approval Process
Easily manage approval of production from anywhere
6) Production Output
Easily generate digital & print production pieces
LAGO Features & Benefits
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Interested in increasing your profits? See how we can help automate your marketing production and optimize it with artificial intelligence!