Historically, joint business planning requires significant investments in research and collaboration. Smart data strategies and AI are changing that equation forever.

As a Director of Marketing and advertising, you understand that marketing is about building genuine consumer connections. However, for years, many marketing strategies have been created from limited perspectives, leaving out critical segments of the population.

In your quest for a product data management solution on search engines like Google, you'll be inundated with various software options and industry jargon, such as PXM, PIM, PDM, and PLM. Navigating these options to determine the best fit for your company's unique processes and structures can be daunting. Each department has distinct needs and focuses on the critical data and information that form the backbone of the company's product.

Ask anyone in the eCommerce customer experience sphere about the world of digital customer experience (CX) today, and they’ll tell you it looks pretty different than it was just a few years ago. Thanks to enhanced data, artificial intelligence, and other technologies, companies are making smart investments in their customer experience based on customer motivation and impressions—and it’s paying off.  

The explosion of communication channels presents a unique challenge to overworked marketing professionals. Having a handle on your retail product information is the answer. Times were much simpler for retail marketing and advertising directors when our media choices were limited to print and broadcasting. Even in major markets, picking the most suitable newspaper or radio station to advertise your stores’ value was relatively easy. Traditional ads and store flyers could reach just about everyone.

As we celebrate our company's 30th anniversary, we proudly reflect on our exceptional journey, characterized by consistent growth, unwavering commitment, and groundbreaking achievements.