Loading...

4,000+ professionals use LAGO to simplify their marketing production workflows and multichannel marketing activities.

See for yourself just how you can significantly cut production time and costs.

New call-to-action
New call-to-action
Home Depot uses LAGO
Kroger uses LAGO
Raja uses LAGO
New call-to-action
Giant Eagle uses LAGO
Ahold Delhaize uses LAGO
PureRED uses LAGO

LAGO Optimizes Marketing Production for these Industries

LAGO automates and optimizes multichannel marketing activities, significantly cutting production time and costs. LAGO has been a reliable multichannel marketing solution for over 25 years for Retail, Grocery, Agencies, and more.

At its core, LAGO is a PIM, DAM, and Marketing Production solution with an integrated checkpoint-based collaborative workflow, versioning optimization, and proofing system.

We rely on the LAGO system for its highly efficient page-building process. Our retail clients expect greater efficiency and we’re more than happy to be able to deliver it.

Director of Advertising Technologies, PureRed

We quickly discovered that Comosoft was a competent and far-sighted partner. Close and cooperative collaboration is at the core of the success of a PIM implementation.

Grit Marlow-Buchholz, Zitra

We have a very long and intensive selection process behind us and are 100% sure that Comosoft is the right choice for us to have found enormously innovative, long-term partners. With this partner we can optimize internal processes and further enhance our competitiveness.

Hélène Gariba, RAJA Media

We are now in a position to modify data even late in the process, such as price changes or complicated versioning. This saves us time and enormously improves the quality of our advertising.

Creative Services Director, Major North America Retailer

Optimize Your Media Production Process with LAGO

Advertising and marketing material can be planned, created, edited, and evaluated easily, via our intuitive user interface for workflow management. Data from various sources is fed into LAGO, simplifying the entire process and making it more efficient.

Campaign Planning
Using the online whiteboard module, marketing and product line managers can place an article or mod (a product or offer and all its relevant data and images) anywhere on an advertising or marketing piece. They can also use real-time analysis – based on margin, turnover, and inventory data – to assess the best placement of articles.

Article Planning
Product data and images in LAGO are seamlessly integrated with Adobe InDesign, via a plugin. Designers can focus on creative design, and product data is updated in real time – right up to the moment of printing.

Graphic Layout
The Proofing module also provides a precise, bidirectional cooperation process between purchasing, advertising material planning, and graphics teams. Visual element and text content changes are facilitated via digital correction marks.

Proofing Process
Final page layouts can be approved via a visual, online proofing process. Many elements of review-and-approval can be automated and executed from anywhere in the world.

Review & Approval Process
At the end of the process, LAGO generates a press-ready PDF file of your advertising and marketing material, sending them directly and automatically to your print service provider. LAGO is also capable of publishing a digial copy of your production for online distribution.

Print Production PDFs
0
Gigabytes

Our DAM technology allows your business to handle high volumes of critical assets.

0
Users

Comosoft LAGO empowers many users, companies, and e-commerce sites worldwide.

0
Countries

LAGO systems are in place in multiple locations worldwide.

0
PDF Pages

LAGO can produce thousands of PDFs (multiple ads, with regional variations, in up to 18 languages) per week.

Learning with LAGO

Multichannel Marketing Insights from Comosoft

  • By |Published On: February 26th, 2024|8.6 min read|

    A completely new look and feel of LAGO is a long awaited change and above all reflects the new modern technology behind LAGO TANA. Despite the new UI, LAGO retains the familiar user experience. The most impact will be brought by the flat design and a general brighter appearance of the interface. Calm sections with reduced design elements will help users focus on their tasks.

  • By |Published On: February 18th, 2024|4.3 min read|

    The retail customer experience is not an easily definable event—or even a series of events. It’s a complex relationship, not a checklist of dos and don’ts. And, like all relationships, it takes time and effort to develop.

  • By |Published On: February 9th, 2024|5.4 min read|

    Brand consistency is about providing your customers with the same experience and impression of who you are as a company when they interact with you, no matter the marketing avenue or communication channel.

  • The Top 6 Benefits of PIM for E-commerce Retailers in 2024
    By |Published On: January 26th, 2024|4.5 min read|

    E-commerce brands need a way to manage consistent, high-quality product information across print and digital channels. PIM systems can provide that single source of truth.

  • How PIM and AI Go Hand in Hand
    By |Published On: January 14th, 2024|5.7 min read|

    The global product information management (PIM) market is poised for significant growth over the next few years. While the PIM market hit $9.9 billion in 2021—a testament to eCommerce and omnichannel selling—it’s anticipated that the overall market will reach $16.5 billion by 2026.

  • By |Published On: December 12th, 2023|6.7 min read|

    Those claiming that the power of print is waning need only look at the numbers to see how far this is from the truth. Print media is one of the most trusted media channels among consumers, who reportedly trust newspapers and magazines to help make a purchase more than any other type of advertising. In fact, 82 percent of Americans rely on newspaper and magazine advertising as a reliable source.

LAGO Brochure Download

FREE Download:

Comosoft LAGO Brochure Download

Download Our Guide to See How Comosoft’s LAGO Multichannel Marketing Platform Can Transform Your Marketing Production

Want to keep up with the latest from Comosoft?

Register now and receive offers, news, and great features about our company and LAGO production management software.

You can unsubscribe at any time. For more information on how we handle your data, see our privacy policy.