Marketing Production Versioning Optimization

Efficiently Create & Manage Multiple Versions in Your Production Workflow

Home » LAGO » LAGO Production Capabilities » Versioning Optimization
Marketing Production Versioning Optimization2022-09-19T11:08:26-05:00

Quickly Produce Circular & Catalog Versions with Ease

LAGO’s Version Optimization makes it possible to automatically create the minimal number of versions (or variants) of a circular or catalog needed to run through the production process. Furthermore, the entire range of detail for versioning is covered from national to regional/market-specific to customer-specific variants.

Thanks to the built-in optimization algorithm, graphic designers and production artists avoid manually building versions based on variable data like pricing or product availability. As a result, not only will valuable production and proofing time be saved, but also the high costs associated with data interpretation errors. Best of all, managers better control production workflows, the collaboration between proofing and approval is seamless, and final files are output easily for print and digital channels.

Global retailers use LAGO to simplify their complex versioning production workflows and multichannel marketing activities.

See for yourself just how you can significantly cut production time and costs.

New call-to-action
New call-to-action
Home Depot uses LAGO
Kroger uses LAGO
New call-to-action
Giant Eagle uses LAGO
Ahold Delhaize uses LAGO
Product Information Management System | LAGO

Automatic Versioning Calculations Save Time & Effort

The LAGO Version Optimization module can calculate the number of production versions necessary based on the regional/market-specific master and header data inputted into the layout process. A graphic designer in production only receives the orders that require interaction and header variants for processing. Therefore, designers do not have to determine the number of InDesign documents that need to be created – a vital benefit of the module.

At its core, the algorithm determines the total number of versions based on the sum of all products and their variant characteristics. Therefore, variants are always based on the current, bi-directional data collection and factors from publication to publication and page to page.

Flexible Product Data for Fully Automated Production

While designers and production artists can view product names, prices, images, and more anytime, content variants are populated automatically during production via an InDesign Server. This automation means that manual intervention is no longer required at the end of the production process! So, for example, you can automatically generate several name variants for regional versions: sandwiches in the North could be “Subs,” and in the South, they could be “Hoagies.”

Digital Asset Management (DAM) Platform from LAGO

Easily Manage Production Output Methods

Print Production

LAGO can specify complex configurations, including regional/market-specific versions, paper formats, and other optimizations within the master data information via schemas. LAGO’s Print Optimizer makes it possible to transfer files with the simple press of a button to your printer. Furthermore, Print Optimizer manages print schema, including allocating regional and market-specific versions to printers. Using these schemas makes it possible to use the proper schema for multiple publications which need to be printed by different printers on different paper formats. At the heart of this module is the automatic print sequence planning optimization. This function determines the necessary plate changes based on the version to be printed and sets the optimum print sequence. This process takes into account product swaps and vital product information like pricing.

Digital Production

Production variations can also extend to the digital realm, making multichannel marketing efficient and cost-effective. However, print-ready layouts do not always translate to the digital world, especially on mobile devices. With Digital Layout, product data is always linked between the LAGO database and the workflow to sync variable data needed for regional/market-specific digital files without losing sight of the big picture. The LAGO Digital Output module can also be configured to fully automate the creation of hotspot overlay coordinates and assignment of gallery assets.

LAGO Customer Success Stories

Bass Pro Shops uses LAGO

Photo courtesy of Bass Pro Shops

Bass Pro Shops

Bass Pro Shops is the leading national retailer of outdoor gear and apparel with 200 retail and marine center locations across North America.

Lowe's uses LAGO

Photo courtesy of Lowe’s

Lowe’s Home Improvement

Founded in 1921, home improvement chain Lowe’s has become a Fortune 50 retailer, with over 2,000 locations and 300,000-plus employees worldwide.

Versioning Production Insights from Comosoft

Industries that Use LAGO

CONTACT US FOR AN EXPLORATORY DEMO

Interested in how to reduce the effort and time spent on your catalog or flyer production? See how we can help!