A Product Information Management or PIM system is a software solution for businesses with complexities and challenges in managing marketing data for their products such as: Stock Keeping Unit (SKU), identifiers, titles, descriptions, images, pricing, quantities, and much, much more.
Now, multiply that complexity by the total number of SKUs and product variations – which can easily be thousands or more.
To make things even more challenging, PIM data is often imported from manufacturers and other sources, none of which may be using the same metadata approach. Your IT staff may spend too many hours reconciling differences and filling in missing data. When multiple business systems rely on accurate PIM data, having the right solution becomes truly mission-critical.
The LAGO PIM handles these challenges with ease, helping your company take control of complex product data and making it work for your business. We centralize the article and price data, as well as text and links to related images and video, and provide an efficient workflow for importing and reconciling data from outside sources. Once collected in the LAGO PIM, your data are media-neutral – available for marketing and sales campaigns using both print and digital channels. We also connect the PIM to your external systems, such as sales, inventory management, conventional distribution, and e-commerce, so that the right people know what you have and how to sell it.
More PIM System FAQs
Product managers on any team would utilize a Product Information Management system (PIM) to properly organize, define, and track the variables that compose their products. This would include management product relationships to other products, categories, and other combinations useful for marketing and management purposes.
The marketing department would utilize the PIM system to properly manage the products that compose the print or online catalogs or other collateral materials produced. Having the correct product information, for multiple markets, down to the last minute before production is critical to the accuracy and success of a marketing campaign.
A Product Information Management or PIM system is a software solution for businesses with complexities and challenges in managing marketing data for their products such as: Stock Keeping Unit (SKU), identifiers, titles, descriptions, images, pricing, quantities, and much, much more. The goal of a PIM system is the central media-neutral storage and enrichment, as well as management and distribution of product information to various output channels. This product information includes prices, article numbers and multilingual product texts, but also information for logistics and product photos. A well-maintained modern PIM system avoids mislabelling of products, shortens time-to-market and automates routing to sales and advertising channels. A PIM also supports a smooth workflow between the teams involved inside and outside the company based on centrally available data storage.
A well-maintained modern PIM system avoids mislabelling of products, shortens time-to-market and automates routing to sales and advertising channels. A PIM also supports a smooth workflow between the teams involved inside and outside the company based on centrally available data storage.
Product information includes for example prices, article numbers and multilingual product texts, but also information for logistics and product photos. It is utilized within a Product Information Management System to deploy the information across multichannel marketing channels.
The term Product Experience Management (PXM) is a product-focused variant of Customer Experience, which has become a popular marketing term in the retail industry. But how do you as a retailer make your products experienceable for customers in your advertising?
In today’s retail and advertising landscape there is an increasing variety of touchpoints for advertising measures that are no longer even limited by space and time. With this increasing availability of customer attention, the quality and relevance of advertising is also becoming increasingly decisive for the success of product sales. Customers have always preferred to buy products with which they feel connected in some way. The connection with a product is the major goal that modern marketing experts in the retail trade try to achieve through fine-tuned and above all relevant advertising.
An elementary part of product advertising is product data, it is even full of it. And when product advertising is delivered to customers through various channels, the data must be highly consistent and accurate to provide a basis for a positive product experience. This consistency and availability is best achieved using a PIM system in which product data is regularly maintained and output to the various channels in a media-neutral manner.
In Product Experience Management (PXM), the products should be made fully experienceable, and this includes meaningful assets. These assets are managed in the dealer’s DAM system (Digital Asset Management System). And this is where the probably decisive condition for optimal PXM in retail becomes apparent – an integral interaction of the IT infrastructure in marketing production.
Product managers on any team would utilize a Product Information Management system (PIM) to properly organize, define, and track the variables that compose their products. This would include management product relationships to other products, categories, and other combinations useful for marketing and management purposes.
The marketing department would utilize the PIM system to properly manage the products that compose the print or online catalogs or other collateral materials produced. Having the correct product information, for multiple markets, down to the last minute before production is critical to the accuracy and success of a marketing campaign.
A Product Information Management or PIM system is a software solution for businesses with complexities and challenges in managing marketing data for their products such as: Stock Keeping Unit (SKU), identifiers, titles, descriptions, images, pricing, quantities, and much, much more. The goal of a PIM system is the central media-neutral storage and enrichment, as well as management and distribution of product information to various output channels. This product information includes prices, article numbers and multilingual product texts, but also information for logistics and product photos. A well-maintained modern PIM system avoids mislabelling of products, shortens time-to-market and automates routing to sales and advertising channels. A PIM also supports a smooth workflow between the teams involved inside and outside the company based on centrally available data storage.
A well-maintained modern PIM system avoids mislabelling of products, shortens time-to-market and automates routing to sales and advertising channels. A PIM also supports a smooth workflow between the teams involved inside and outside the company based on centrally available data storage.
Product information includes for example prices, article numbers and multilingual product texts, but also information for logistics and product photos. It is utilized within a Product Information Management System to deploy the information across multichannel marketing channels.
The term Product Experience Management (PXM) is a product-focused variant of Customer Experience, which has become a popular marketing term in the retail industry. But how do you as a retailer make your products experienceable for customers in your advertising?
In today’s retail and advertising landscape there is an increasing variety of touchpoints for advertising measures that are no longer even limited by space and time. With this increasing availability of customer attention, the quality and relevance of advertising is also becoming increasingly decisive for the success of product sales. Customers have always preferred to buy products with which they feel connected in some way. The connection with a product is the major goal that modern marketing experts in the retail trade try to achieve through fine-tuned and above all relevant advertising.
An elementary part of product advertising is product data, it is even full of it. And when product advertising is delivered to customers through various channels, the data must be highly consistent and accurate to provide a basis for a positive product experience. This consistency and availability is best achieved using a PIM system in which product data is regularly maintained and output to the various channels in a media-neutral manner.
In Product Experience Management (PXM), the products should be made fully experienceable, and this includes meaningful assets. These assets are managed in the dealer’s DAM system (Digital Asset Management System). And this is where the probably decisive condition for optimal PXM in retail becomes apparent – an integral interaction of the IT infrastructure in marketing production.
LAGO + Adobe Indesign
The LAGO Adobe InDesign plugin lets you integrate your graphics department fully in your multichannel production process. LAGO Layout is seamlessly integrated into Adobe InDesign and supports graphic designers in their daily work with extensive and intuitive functions. The plugin supports the entire bandwidth of production, from absolute creative freedom to a fully automatic layout.
PIM Insights from Comosoft
On our blog we feature industry topics to help you maximize your production efforts, news releases, events, industry awards, highlight our partners, and more.
For grocery stores, managing product data is a complex challenge. With thousands of items to manage—each with unique attributes like seasonal availability, fluctuating prices, and specific labeling needs—grocery marketing demands precision and adaptability.
The primary goal of IT is to have every data element “mastered” in one place, with all elements linked and easily updateable. Retailers can benefit significantly from an SSOT-style product data approach even with their legacy data systems.
Manufacturers and industrial suppliers rely on printed and digital catalogs for brand awareness and overall growth. That makes good data management and workflow the top priority.
The ability to connect with your audience on a personal level is more important than ever during the holiday season. Failing to localize your campaigns can result in messages that feel generic, leading to decreased engagement and missed opportunities.
Historically, joint business planning requires significant investments in research and collaboration. Smart data strategies and AI are changing that equation forever.
As a Director of Marketing and advertising, you understand that marketing is about building genuine consumer connections. However, for years, many marketing strategies have been created from limited perspectives, leaving out critical segments of the population.
Do you have an existing PIM system? No worries!
We can integrate LAGO into your existing systems, data model, and your processes, while preserving the value of your investment.
We also work with your people to help them understand and benefit from new, efficient, clearly-defined tasks and workflows. Our goal is not just an elegant IT solution; for more than 25 years we have worked to optimize product information and workflow efficiencies in every business situation, no matter what system you currently have. Learn More
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