Marketing Automation with LAGO Increases Grocery Retail Margins
Integrated PIM & DAM Systems for Grocery Retailers
Flyers and circulars (printed or digital) are the lifeblood of a grocery store/supermarket chain. The larger the store and its inventory of consumer products, the more it needs to reach consumers with in-store incentives and offers. The challenge: how to produce versioned flyers that are both compelling AND accurate, using SKU data to promote high-margin products across multiple regions and markets. Enter LAGO’s PIM & DAM systems that can integrate with your existing solutions, shorten time-to-market by up to 30%, and can achieve up to 60% reduction in labor costs.
2020 has changed everything about grocery retail shopping. Shoppers habits have turned from in-store shopping to online shopping and the revolution is here to stay. Is your marketing team effectively and efficiently using multichannel marketing to reach your customers?
What LAGO Does:
LAGO automates and optimizes multichannel marketing activities, significantly cutting production time and costs.
At its core, LAGO is a PIM, DAM, and Marketing Production solution with an integrated checkpoint-based collaborative workflow, versioning optimization, and proofing system.
LAGO consolidates data and assets from multiple sources in a central repository for use in various marketing channels. Projects for e-commerce, print, mobile, social media, and point of sale can be planned, produced and output directly from LAGO.
Printed circulars aren’t going away. People will still want them in their mailbox, newspaper or at the store. By combining data and assets from multiple sources in a unified view, we enable grocery chain marketing teams to more efficiently plan print and digital projects with better insight. Additionally, complex regionalization and versioning scenarios are easily executed using LAGO.
At the production level, our InDesign plugin brings the assigned data and assets directly to the page. Persistent linking ensures that both data and assets are 100% accurate and always up to date.
A strong core is our foundation for success. The LAGO Core in combination with one or more LAGO Modules, enables full control of your flyer/circular collateral from planning to output–all using a unified solution.
Core Functions
LAGO Modules
PRODUCTION InDesign Plugin: The Production plugin enables direct linking and dynamic updating of product data and assets within InDesign.
E-COMMERCE Interface: Export data to an e-com website by simply assigning products to their respective categories.
- DIGITAL OUTPUT Export Channel: The Digital Output module automates the creation of digital publications, with associated URLs and rollovers.
E-PAPER Marketplace: The E-Paper Marketplace provides a platform for hosting digital flip-book-style publications, integrating seamlessly with the Digital Output Module.
ONE2ONE Connector: One2One Module for web-to-print as well as personalized communication in print and online channels.
LAGO + Adobe Indesign
The LAGO Adobe InDesign plugin lets you integrate your graphics department fully in your multichannel production process. LAGO Layout is seamlessly integrated into Adobe InDesign and supports graphic designers in their daily work with extensive and intuitive functions. The plugin supports the entire bandwidth of production, from absolute creative freedom to a fully automatic layout.
Workflow Management
LAGO‘s Workflow Management enables your marketing production process to run efficiently and smoothly, even with large data sets and complex versioning. Our workflow module offers automated task management combined with highly configurable user & group rights.
The easy creation and configuration of parallel workflows for different channels (print or digital), provides the means to produce marketing materials while respecting each channel‘s nuances.
LAGO‘s Workflow Engine automatically assigns jobs to teams (or individuals) and monitors their progress through completion. Reporting tools let you keep on eye on production and immediately identify possible bottlenecks. Because of its modular nature, LAGO is able to produce multichannel marketing materials from planning all the way to output.
1) Campaign Planning
Page & layout planning for marketing
2) Asset Management
Allocation of products and/or offers to the page
3) Production Process
Page layout & design management
4) Proofing Process
Manage who and how corrections are made
5) Approval Process
Easily manage approval of production from anywhere
6) Production Output
Easily generate digital & print production pieces
LAGO Features & Benefits
Optimize the production of printed weekly supplements – including versioning by region, language, and demographics
Unified data set, optimized for all channels
Easily create and manage complex versioning scenarios
Access via web to all relevant info throughout the workflow
Straightforward integration with existing system architecture
Highly configurable data hierarchy & taxonomy
Edit data in one place for systemwide updating
Central product asset source for all marketing publications
Seamless Adobe InDesign® integration for database-supported print production
Maintain accuracy and consistency across your brand
- Enable multi-department collaboration in the planning, design, and review/approval process
Create multilingual marketing collateral with ease
Automated task allocation results in enhanced organization and shorter production cycle
Placeholder technology for automated on-page data and price and data updates
Enables harmonization of all marketing channels
Decrease response time to market changes
Gain insight through customized reporting options
Latest Blog Posting
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Do Consumers Still Use Retail Circulars?
The consumer landscape is rapidly shifting as savvy shoppers turn to their digital devices to shop online and find retail deals. However, that doesn’t mean retail circulars have become entirely obsolete!
CONTACT US FOR AN EXPLORATORY DEMO
Interested in how to reduce the effort and time spent on your catalog or flyer production? See how we can help!