Marketing Automation with LAGO Increases Grocery Retail Margins

Integrated PIM & DAM Systems for Grocery Retailers

Flyers and circulars (printed or digital) are the lifeblood of a grocery store/supermarket chain. The larger the store and its inventory of consumer products, the more it needs to reach consumers with in-store incentives and offers. The challenge: how to produce versioned flyers that are both compelling AND accurate, using SKU data to promote high-margin products across multiple regions and markets. Enter LAGO’s PIM & DAM systems that can integrate with your existing solutions, shorten time-to-market by up to 30%, and can achieve up to 60% reduction in labor costs.

2020 has changed everything about grocery retail shopping. Shoppers habits have turned from in-store shopping to online shopping and the revolution is here to stay. Is your marketing team effectively and efficiently using multichannel marketing to reach your customers?

The Grocery Marketer's Production Planner

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The Grocery Marketer’s Production Planner

What LAGO Does:

LAGO automates and optimizes multichannel marketing activities, significantly cutting production time and costs. 

At its core, LAGO is a PIM, DAM, and Marketing Production solution with an integrated checkpoint-based collaborative workflow, versioning optimization, and proofing system.

LAGO Systems Integration for Streamlined Multichannel Marketing Production

LAGO consolidates data and assets from multiple sources in a central repository for use in various marketing channels. Projects for e-commerce, print, mobile, social media, and point of sale can be planned, produced and output directly from LAGO.

Printed circulars aren’t going away. People will still want them in their mailbox, newspaper or at the store. By combining data and assets from multiple sources in a unified view, we enable grocery chain marketing teams to more efficiently plan print and digital projects with better insight. Additionally, complex regionalization and versioning scenarios are easily executed using LAGO.

At the production level, our InDesign plugin brings the assigned data and assets directly to the page. Persistent linking ensures that both data and assets are 100% accurate and always up to date.

A strong core is our foundation for success. The LAGO Core in combination with one or more LAGO Modules, enables full control of your flyer/circular collateral from planning to output–all using a unified solution.

Core Functions

  • PIM: Manage product data for multiple regions/versions.

  • DAM: Manage all types of assets and media.

  • PLANNING: Plan and organize channel-specific projects.

  • WORKFLOW & PROOFING: Set up checkpoint-based workflows with integrated proofing and approval cycles.

  • ADMIN: Use Admin to configure the system (i.e. role and user rights, import/ export, workflow parameters, etc.)

Product Information Management System | LAGO
Media Asset Management Platform from LAGO

LAGO can do so much more to automate your marketing production.

LAGO Modules

  • PRODUCTION InDesign Plugin: The Production plugin enables direct linking and dynamic updating of product data and assets within InDesign.

  • E-COMMERCE Interface: Export data to an e-com website by simply assigning products to their respective categories.

  • DIGITAL OUTPUT Export Channel: The Digital Output module automates the creation of digital publications, with associated URLs and rollovers.

  • E-PAPER Marketplace: The E-Paper Marketplace provides a platform for hosting digital flip-book-style publications, integrating seamlessly with the Digital Output Module.

  • ONE2ONE Connector: One2One Module for web-to-print as well as personalized communication in print and online channels.

Media Asset Management Platform from LAGO

LAGO can do so much more to automate your marketing production.

Optimize Your Media Production Process with LAGO

Advertising and marketing material can be planned, created, edited, and evaluated easily, via our intuitive user interface for workflow management. Data from various sources is fed into LAGO, simplifying the entire process and making it more efficient.

Campaign Planning
Using the online whiteboard module, marketing and product line managers can place an article or mod (a product or offer and all its relevant data and images) anywhere on an advertising or marketing piece. They can also use real-time analysis – based on margin, turnover, and inventory data – to assess the best placement of articles.

Article Planning
Product data and images in LAGO are seamlessly integrated with Adobe InDesign, via a plugin. Designers can focus on creative design, and product data is updated in real time – right up to the moment of printing.

Graphic Layout
The Proofing module also provides a precise, bidirectional cooperation process between purchasing, advertising material planning, and graphics teams. Visual element and text content changes are facilitated via digital correction marks.

Proofing Process
Final page layouts can be approved via a visual, online proofing process. Many elements of review-and-approval can be automated and executed from anywhere in the world.

Review & Approval Process
At the end of the process, LAGO generates a press-ready PDF file of your advertising and marketing material, sending them directly and automatically to your print service provider. LAGO is also capable of publishing a digial copy of your production for online distribution.

Print Production PDFs

LAGO + Adobe Indesign

The LAGO Adobe InDesign plugin lets you integrate your graphics department fully in your multichannel production process. LAGO Layout is seamlessly integrated into Adobe InDesign and supports graphic designers in their daily work with extensive and intuitive functions. The plugin supports the entire bandwidth of production, from absolute creative freedom to a fully automatic layout.

Workflow Management

LAGO‘s Workflow Management enables your marketing production process to run efficiently and smoothly, even with large data sets and complex versioning. Our workflow module offers automated task management combined with highly configurable user & group rights.

The easy creation and configuration of parallel workflows for different channels (print or digital), provides the means to produce marketing materials while respecting each channel‘s nuances.

LAGO‘s Workflow Engine automatically assigns jobs to teams (or individuals) and monitors their progress through completion. Reporting tools let you keep on eye on production and immediately identify possible bottlenecks. Because of its modular nature, LAGO is able to produce multichannel marketing materials from planning all the way to output.

1) Campaign Planning

Page & layout planning for marketing

2) Asset Management

Allocation of products and/or offers to the page

3) Production Process

Page layout & design management

4) Proofing Process

Manage who and how corrections are made

5) Approval Process

Easily manage approval of production from anywhere

6) Production Output

Easily generate digital & print production pieces

LAGO Features & Benefits

  • Maintain accuracy and consistency across your brand

  • Enable multi-department collaboration in the planning, design, and review/approval process

  • Create multilingual marketing collateral with ease

  • Automated task allocation results in enhanced organization and shorter production cycle

  • Placeholder technology for automated on-page data and price and data updates

  • Enables harmonization of all marketing channels

  • Decrease response time to market changes

  • Gain insight through customized reporting options

All New Features with LAGO 5!

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On our blog we feature industry topics to help you maximize your production efforts, news releases, events, industry awards, highlight our partners, and more.

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Interested in how to reduce the effort and time spent on your catalog or flyer production? See how we can help!