Effortless Catalog Production from Concept to Production
The usage of most catalog production tools is as complex as the catalog produced with this tool. Whether your catalog is in print or online (or both), it’s hard to turn a vast database of product data and assets into a stunning digital catalog effective for your retail store, fashion/lifestyle brand, or business.
With LAGO catalog production, you’ll have plenty of features ready at your fingertips: print and digital catalog output, data asset and product information management, proofing and approval system, versioning optimization, InDesign integrations, and collaborative workflows. So don’t waste another minute on the never-ending process of managing product data, sales teams asking for progress updates, design workflow backups, versioning complications, and single-channel outputs. LAGO is a complete catalog management system for both print and online production.
With our multichannel software, your team will work more collaboratively and efficiently to strategize and produce quality print and digital catalogs.
LAGO is perfect for
A strong core is a foundation for any marketing strategy and success. The LAGO Core, combined with additional LAGO modules, enables complete control of your marketing catalogs from planning to output using one integrated solution.
LAGO combines product and image data from its own PIM and DAM system to seamlessly populate catalog content in Adobe InDesign for designers. Thanks to our proprietary InDesign plug-in, those same designers can focus on making final creative adjustments to the catalog instead of its tedious production, thanks to the automatic layout function.
Because there is a constant direct link to the product and image database, designers will also have peace of mind knowing that the catalog will have the correct data consistently every time. In addition, the dynamic placeholder technology and bi-directional communication will update information whenever necessary, regardless of where the catalog is in the production process.
4,000+ professionals use LAGO to simplify their catalog production workflows and multichannel marketing activities.
See for yourself just how you can significantly cut production time and costs.
What is LAGO?
LAGO automates and optimizes multichannel marketing activities, significantly cutting production time and costs. LAGO has been a reliable multichannel marketing solution for over 25 years for Retail, Grocery, Agencies, and more.
At its core, LAGO is a PIM system, DAM system, and Marketing Production solution with an integrated checkpoint-based collaborative workflow, versioning optimization, and proofing system.
LAGO’s Centralized Catalog Production Workflow
LAGO’s Workflow Management allows the catalog production process to run efficiently and smoothly, even while using large data sets and complex versioning. Our Workflow module offers automated task management combined with highly configurable user & group rights. Additionally, parallel workflows for print and digital channels can be custom configured to maintain catalog production while respecting each channel’s nuances.
The LAGO Workflow Engine automatically assigns jobs to teams (or individuals) and directs the catalog production from concept through completion. Furthermore, LAGO’s reporting tools allow you to watch the process and immediately identify bottlenecks. Finally, its modular framework allows for multichannel output at the end of catalog production.
Catalog Production Insights from Comosoft
Life without e-commerce is inconceivable today. Brick-and-mortar store managers may resent it, but mobile e-commerce is here to stay.
One advantage of digitization is that company processes have become leaner and more accessible thanks to new tools and innovations.
Are you ready to make 2023 the best DAM year yet? You’re a DAM professional, and you know many options on the market today. The secret to finding the right solution lies in knowing what you need, what your team requires, what your operations are, and how your new technology aligns with your current digital ecosystem. Here’s what you need to know.
The future of marketing, they say, is all about artificial intelligence (AI), machine learning, and big data.
Stores that need more sales but cannot afford many actual, person-to-person customer connections must find ways to develop virtual ones.
If you want to make smart, worthwhile improvements to your retail marketing strategy in 2023, it will be essential for you to make friends with digital technology.
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Interested in how to reduce the effort and time spent on your catalog or flyer production? See how we can help!