Simplify Multichannel Marketing.
Eliminate Chaos.
Eliminate Chaos.
Managing product data, creative assets, and campaign deadlines does not have to be overwhelming. With LAGO, your team gets one connected system to plan, produce, and publish multichannel marketing campaigns faster with fewer errors.
Marketing Production Doesn’t Have To Be Complicated.
Too many teams are stuck juggling spreadsheets, searching for the right images, and chasing endless approvals. The result? Missed deadlines, wasted budgets, and campaigns that never reach their full potential.
You deserve a smarter, more automated workflow management system for multichannel marketing production to keep your team moving forward.
Trusted by Leading Global Brands
4,000+ professionals worldwide — from retail and grocery to fashion, manufacturing, and agencies — rely on LAGO to bring order to marketing production.
Getting Started Is Simple
Book a Demo
Discover how LAGO fits
your workflow
Launch with Support
Our team helps with onboarding
and integration
Simplify Production
Run campaigns faster,
with less stress
Optimize Every Part of Your Media Production Process
Advertising and marketing material can be planned, created, edited, and evaluated easily, via our intuitive user interface for workflow management. Data from various sources is fed into LAGO, simplifying the entire process and making it more efficient.
Advertising and marketing material can be planned, created, edited, and evaluated easily via our intuitive user interface for workflow management. Data from various origins is fed into LAGO, simplifying the entire process and making it more efficient. Use AI to optimize promotions that account for seasonality and simulate real-world scenarios for shopper behaviors.
Using the online whiteboard module, marketing and product line managers can place an article or mod (a product or offer and all its relevant data and images) anywhere on an advertising or marketing piece. They can also use real-time analysis – based on margin, turnover, and inventory data – to assess the best placement of articles.
Product data and images in LAGO are seamlessly integrated with Adobe InDesign, via a plugin. Designers can focus on creative design, and product data is updated in real time – right up to the moment of printing.
The Proofing module also provides a precise, bidirectional cooperation process between purchasing, advertising material planning, and graphics teams. Visual element and text content changes are facilitated via digital correction marks.
Final page layouts can be approved via a visual, online proofing process. Many elements of review-and-approval can be automated and executed from anywhere in the world.
At the end of the process, LAGO generates a press-ready PDF file of your advertising and marketing material, sending them directly and automatically to your print service provider. LAGO is also capable of publishing a digital copy of your production for online distribution.
Proven at Scale, Trusted Worldwide
Gigabytes
Our DAM technology handles massive volumes of critical assets with ease.
Users
Comosoft LAGO empowers teams, companies, and ecommerce sites across industries.
Countries
LAGO systems support businesses in markets around the world.
PDF Pages
Produce thousands of ads with regional variations — in up to 18 languages — every week.
What Our Clients Say
We rely on the LAGO system for its highly efficient page-building process. Our retail clients expect greater efficiency and we’re more than happy to be able to deliver it.
We quickly discovered that Comosoft was a competent and far-sighted partner. Close and cooperative collaboration is at the core of the success of a PIM implementation.
We have a very long and intensive selection process behind us and are 100% sure that Comosoft is the right choice for us to have found enormously innovative, long-term partners. With this partner we can optimize internal processes and further enhance our competitiveness.
We are now in a position to modify data even late in the process, such as price changes or complicated versioning. This saves us time and enormously improves the quality of our advertising.
Multichannel Marketing Insights from Comosoft
LAGO TANA 6.12 brings the platform up to the latest technological standards. At the same time, new monitoring and diagnostic functions ensure even greater stability and operational reliability.
Version control for holiday campaigns becomes difficult long before peak season begins. How can retail marketing teams be prepared to bring order and effectiveness to the holiday production process?
The best way to manage digital assets for a global marketing team is to use a digital asset management (DAM) system that stores approved files, brand materials, usage rights, version history, and review workflows in one centralized platform.
