LAGO Optimizes Marketing Production for these Industries
At its core, LAGO is a PIM, DAM, and Marketing Production solution with an integrated checkpoint-based collaborative workflow, versioning optimization, and proofing system.
We rely on the LAGO system for its highly efficient page-building process. Our retail clients expect greater efficiency and we’re more than happy to be able to deliver it.
We quickly discovered that Comosoft was a competent and far-sighted partner. Close and cooperative collaboration is at the core of the success of a PIM implementation.
We have a very long and intensive selection process behind us and are 100% sure that Comosoft is the right choice for us to have found enormously innovative, long-term partners. With this partner we can optimize internal processes and further enhance our competitiveness.
We are now in a position to modify data even late in the process, such as price changes or complicated versioning. This saves us time and enormously improves the quality of our advertising.
Optimize Your Media Production Process with LAGO
Advertising and marketing material can be planned, created, edited, and evaluated easily, via our intuitive user interface for workflow management. Data from various sources is fed into LAGO, simplifying the entire process and making it more efficient.
Our DAM technology allows your business to handle high volumes of critical assets.
Comosoft LAGO empowers many users, companies, and e-commerce sites worldwide.
LAGO systems are in place in multiple locations worldwide.
LAGO can produce thousands of PDFs (multiple ads, with regional variations, in up to 18 languages) per week.
Learning with LAGO
Our Product Specialist Steve May will guide you through the some lesser-known features, updates and some developments in our software LAGO.
Learn how LAGO Proof in conjunction with LAGO Whiteboard are solving your challenges.
The handover of information related to the planning of a leaflet from category management to marketing or external design agencies is a crucial step within the production process.
Multichannel Marketing Insights from Comosoft
For grocery stores, managing product data is a complex challenge. With thousands of items to manage—each with unique attributes like seasonal availability, fluctuating prices, and specific labeling needs—grocery marketing demands precision and adaptability.
The primary goal of IT is to have every data element “mastered” in one place, with all elements linked and easily updateable. Retailers can benefit significantly from an SSOT-style product data approach even with their legacy data systems.
Manufacturers and industrial suppliers rely on printed and digital catalogs for brand awareness and overall growth. That makes good data management and workflow the top priority.
The ability to connect with your audience on a personal level is more important than ever during the holiday season. Failing to localize your campaigns can result in messages that feel generic, leading to decreased engagement and missed opportunities.
Historically, joint business planning requires significant investments in research and collaboration. Smart data strategies and AI are changing that equation forever.
As a Director of Marketing and advertising, you understand that marketing is about building genuine consumer connections. However, for years, many marketing strategies have been created from limited perspectives, leaving out critical segments of the population.