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4,000+ professionals use LAGO to simplify their marketing production workflows and multichannel marketing activities.

See for yourself just how you can significantly cut production time and costs.

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Kroger uses LAGO
Raja uses LAGO
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Giant Eagle uses LAGO
Ahold Delhaize uses LAGO
PureRED uses LAGO

LAGO Optimizes Marketing Production for these Industries

LAGO automates and optimizes multichannel marketing activities, significantly cutting production time and costs. LAGO has been a reliable multichannel marketing solution for over 25 years for RetailGroceryAgencies, and more.

At its core, LAGO is a PIMDAM, and Marketing Production solution with an integrated checkpoint-based collaborative workflowversioning optimization, and proofing system.

We rely on the LAGO system for its highly efficient page-building process. Our retail clients expect greater efficiency and we’re more than happy to be able to deliver it.

Director of Advertising Technologies, PureRed

We quickly discovered that Comosoft was a competent and far-sighted partner. Close and cooperative collaboration is at the core of the success of a PIM implementation.

Grit Marlow-Buchholz, Zitra

We have a very long and intensive selection process behind us and are 100% sure that Comosoft is the right choice for us to have found enormously innovative, long-term partners. With this partner we can optimize internal processes and further enhance our competitiveness.

Hélène Gariba, RAJA Media

We are now in a position to modify data even late in the process, such as price changes or complicated versioning. This saves us time and enormously improves the quality of our advertising.

Creative Services Director, Major North America Retailer

Optimize Your Media Production Process with LAGO

Advertising and marketing material can be planned, created, edited, and evaluated easily, via our intuitive user interface for workflow management. Data from various sources is fed into LAGO, simplifying the entire process and making it more efficient.

Campaign Planning
Using the online whiteboard module, marketing and product line managers can place an article or mod (a product or offer and all its relevant data and images) anywhere on an advertising or marketing piece. They can also use real-time analysis – based on margin, turnover, and inventory data – to assess the best placement of articles.

Article Planning
Product data and images in LAGO are seamlessly integrated with Adobe InDesign, via a plugin. Designers can focus on creative design, and product data is updated in real time – right up to the moment of printing.

Graphic Layout
The Proofing module also provides a precise, bidirectional cooperation process between purchasing, advertising material planning, and graphics teams. Visual element and text content changes are facilitated via digital correction marks.

Proofing Process
Final page layouts can be approved via a visual, online proofing process. Many elements of review-and-approval can be automated and executed from anywhere in the world.

Review & Approval Process
At the end of the process, LAGO generates a press-ready PDF file of your advertising and marketing material, sending them directly and automatically to your print service provider. LAGO is also capable of publishing a digial copy of your production for online distribution.

Print Production PDFs
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Gigabytes

Our DAM technology allows your business to handle high volumes of critical assets.

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Users

Comosoft LAGO empowers many users, companies, and e-commerce sites worldwide.

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Countries

LAGO systems are in place in multiple locations worldwide.

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PDF Pages

LAGO can produce thousands of PDFs (multiple ads, with regional variations, in up to 18 languages) per week.

Learning with LAGO

Multichannel Marketing Insights from Comosoft

  • By |Published On: December 17th, 2024|5.8 min read|

    Printed catalogs and flyers are decidedly not dead. Here are some of the reasons why they’re more important than ever. Before the web and mobile revolutions gave us so many screens, retail marketing and advertising directors had it easier.

  • By |Published On: December 13th, 2024|4.7 min read|

    The retail marketing landscape is evolving rapidly, reflecting technological advancements, consumer preferences, and sustainability. While 2024 saw the integration of artificial intelligence (AI), augmented reality (AR), and a focus on eCommerce and multichannel strategies, 2025 promises to take these trends further.

  • LAGO 6.5.1 Release
    By |Published On: December 11th, 2024|2.2 min read|

    As the holiday season approaches, we’re happy to announce our latest release: LAGO Tana version 6.5. In addition to the support of InDesign 2025, we’ve also implemented some new enhancements to help integrate LAGO Tana into your IT eco-system.

  • By |Published On: November 19th, 2024|6.4 min read|

    For grocery stores, managing product data is a complex challenge. With thousands of items to manage—each with unique attributes like seasonal availability, fluctuating prices, and specific labeling needs—grocery marketing demands precision and adaptability.

  • By |Published On: November 18th, 2024|5 min read|

    The primary goal of IT is to have every data element “mastered” in one place, with all elements linked and easily updateable. Retailers can benefit significantly from an SSOT-style product data approach even with their legacy data systems.

  • By |Published On: October 18th, 2024|4.6 min read|

    Manufacturers and industrial suppliers rely on printed and digital catalogs for brand awareness and overall growth. That makes good data management and workflow the top priority.

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