What are your multichannel
marketing needs?

Plan, Produce & Publish in a Single System – LAGO

4,000+ professionals use LAGO to simplify their marketing production workflows and multichannel marketing activities.

See for yourself just how you can significantly cut production time and costs.

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Home Depot uses LAGO
Kroger uses LAGO
Raja uses LAGO
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Giant Eagle uses LAGO
Ahold Delhaize uses LAGO
PureRED uses LAGO

LAGO Optimizes Marketing Production for these Industries

LAGO automates and optimizes multichannel marketing activities, significantly cutting production time and costs. LAGO has been a reliable multichannel marketing solution for over 25 years for RetailGroceryAgencies, and more.

At its core, LAGO is a PIMDAM, and Marketing Production solution with an integrated checkpoint-based collaborative workflowversioning optimization, and proofing system.

We rely on the LAGO system for its highly efficient page-building process. Our retail clients expect greater efficiency and we’re more than happy to be able to deliver it.

Director of Advertising Technologies, PureRed

We quickly discovered that Comosoft was a competent and far-sighted partner. Close and cooperative collaboration is at the core of the success of a PIM implementation.

Grit Marlow-Buchholz, Zitra

We have a very long and intensive selection process behind us and are 100% sure that Comosoft is the right choice for us to have found enormously innovative, long-term partners. With this partner we can optimize internal processes and further enhance our competitiveness.

Hélène Gariba, RAJA Media

We are now in a position to modify data even late in the process, such as price changes or complicated versioning. This saves us time and enormously improves the quality of our advertising.

Creative Services Director, Major North America Retailer

Optimize Your Media Production Process with LAGO

Advertising and marketing material can be planned, created, edited, and evaluated easily, via our intuitive user interface for workflow managment. Data from various sources is fed into LAGO, simplifying the entire process and making it more efficient.

Campaign Planning
Using the online whiteboard module, marketing and product line managers can place an article or mod (a product or offer and all its relevant data and images) anywhere on an advertising or marketing piece. They can also use real-time analysis – based on margin, turnover, and inventory data – to assess the best placement of articles.

Article Planning
Product data and images in LAGO are seamlessly integrated with Adobe InDesign, via a plugin. Designers can focus on creative design, and product data is updated in real time – right up to the moment of printing.

Graphic Layout
The Proofing module also provides a precise, bidirectional cooperation process between purchasing, advertising material planning, and graphics teams. Visual element and text content changes are facilitated via digital correction marks.

Proofing Process
Final page layouts can be approved via a visual, online proofing process. Many elements of review-and-approval can be automated and executed from anywhere in the world.

Review & Approval Process
At the end of the process, LAGO generates a press-ready PDF file of your advertising and marketing material, sending them directly and automatically to your print service provider. LAGO is also capable of publishing a digial copy of your production for online distribution.

Print Production PDFs
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Gigabytes

Our DAM technology allows your business to handle high volumes of critical assets.

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Users

Comosoft LAGO empowers many users, companies, and e-commerce sites worldwide.

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Countries

LAGO systems are in place in multiple locations worldwide.

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PDF Pages

LAGO can produce thousands of PDFs (multiple ads, with regional variations, in up to 18 languages) per week.

Learning with LAGO

  • Webinar: Episode 3 – More Than Just Another Proofing Solution
    By |Published On: March 29th, 2021|1.4 min read|

    Learn how LAGO Proof in conjunction with LAGO Whiteboard are solving your challenges.

    Read More
  • Webinar: Episode 2 – Building Bridges Between Category Management and Marketing
    By |Published On: March 15th, 2021|1.1 min read|

    The handover of information related to the planning of a leaflet from category management to marketing or external design agencies is a crucial step within the production process.

    Read More
  • Webinar: Episode 1 – Kickstarting Your Digital Planning and Leaflet Production Process
    By |Published On: March 1st, 2021|1.3 min read|

    Everything starts with the proper planning! Learn how LAGO Whiteboard enables category management to perform these tasks efficiently in one central application that is connected to your ERP system as well as the marketing department including the leaflet design and production in the downstream process.

    Read More

Multichannel Marketing Insights from Comosoft

  • 5 Things Every Retailer Should Know About Digital Asset Management
    By |Published On: January 27th, 2023|6.4 min read|

    One advantage of digitization is that company processes have become leaner and more accessible thanks to new tools and innovations.

    Read More
  • 4 Tools to Keep Collaboration on Point
    By |Published On: January 12th, 2023|7.1 min read|

    Team collaboration is more prevalent than ever, and digital tools empower organizations to work together even remotely.

    Read More
  • Finding Your Best DAM Self in 2023
    By |Published On: December 16th, 2022|7.1 min read|

    Are you ready to make 2023 the best DAM year yet? You’re a DAM professional, and you know many options on the market today. The secret to finding the right solution lies in knowing what you need, what your team requires, what your operations are, and how your new technology aligns with your current digital ecosystem. Here’s what you need to know.

    Read More
  • 2023 Outlook: Setting Up the Next Level of Marketing Production
    By |Published On: December 15th, 2022|5.1 min read|