Printed catalogs and flyers are decidedly not dead. Here are some of the reasons why they’re more important than ever. Before the web and mobile revolutions gave us so many screens, retail marketing and advertising directors had it easier.
The retail marketing landscape is evolving rapidly, reflecting technological advancements, consumer preferences, and sustainability. While 2024 saw the integration of artificial intelligence (AI), augmented reality (AR), and a focus on eCommerce and multichannel strategies, 2025 promises to take these trends further.
As the holiday season approaches, we’re happy to announce our latest release: LAGO Tana version 6.5. In addition to the support of InDesign 2025, we’ve also implemented some new enhancements to help integrate LAGO Tana into your IT eco-system.
For grocery stores, managing product data is a complex challenge. With thousands of items to manage—each with unique attributes like seasonal availability, fluctuating prices, and specific labeling needs—grocery marketing demands precision and adaptability.
The primary goal of IT is to have every data element “mastered” in one place, with all elements linked and easily updateable. Retailers can benefit significantly from an SSOT-style product data approach even with their legacy data systems.
Manufacturers and industrial suppliers rely on printed and digital catalogs for brand awareness and overall growth. That makes good data management and workflow the top priority.
The ability to connect with your audience on a personal level is more important than ever during the holiday season. Failing to localize your campaigns can result in messages that feel generic, leading to decreased engagement and missed opportunities.
Historically, joint business planning requires significant investments in research and collaboration. Smart data strategies and AI are changing that equation forever.
As a Director of Marketing and advertising, you understand that marketing is about building genuine consumer connections. However, for years, many marketing strategies have been created from limited perspectives, leaving out critical segments of the population.
