A completely new look and feel of LAGO is a long awaited change and above all reflects the new modern technology behind LAGO TANA. Despite the new UI, LAGO retains the familiar user experience. The most impact will be brought by the flat design and a general brighter appearance of the interface. Calm sections with reduced design elements will help users focus on their tasks.
The retail customer experience is not an easily definable event—or even a series of events. It’s a complex relationship, not a checklist of dos and don’ts. And, like all relationships, it takes time and effort to develop.
Brand consistency is about providing your customers with the same experience and impression of who you are as a company when they interact with you, no matter the marketing avenue or communication channel.
E-commerce brands need a way to manage consistent, high-quality product information across print and digital channels. PIM systems can provide that single source of truth.
The global product information management (PIM) market is poised for significant growth over the next few years. While the PIM market hit $9.9 billion in 2021—a testament to eCommerce and omnichannel selling—it’s anticipated that the overall market will reach $16.5 billion by 2026.
Those claiming that the power of print is waning need only look at the numbers to see how far this is from the truth. Print media is one of the most trusted media channels among consumers, who reportedly trust newspapers and magazines to help make a purchase more than any other type of advertising. In fact, 82 percent of Americans rely on newspaper and magazine advertising as a reliable source.
As retailers celebrate the end of the holiday shopping season and anxiously plan for the new year, one subject is on everyone’s mind: data. There’s so much of it, so decision-makers must ask some hard questions in 2024. Is our data managed as a “single source of truth” for marketing and advertising decisions?
The early results of using DecaSIM’s AI tools in conjunction with Comosoft LAGO showed that the two systems complement one another, each providing unique benefits for retail advertising and marketing directors. In this month’s article, we look at the two companies’ plans and what they mean for retailers of every kind.
With your catalog, your customers want to see specific details for each product they might be interested in, with a thorough description, price list, and eye-catching photos that help them see how your products can fit into their lives.