Connect Your Data with e-commerce
Your product data and the world of e-commerce are both essential to your success, but too often they occupy separate information silos. Great effort (and cost) is involved in keeping your internal and external e-commerce offerings current, especially if your PIM is updated regularly.
Fortunately, Comosoft LAGO lets you organize your content centrally and avoid a common source of errors in multichannel marketing: redundant data. With LAGO, you can:
We quickly discovered that Comosoft was a competent and far-sighted partner. Close and cooperative collaboration is at the core of the success of a PIM implementation.
Optimize Your Marketing Media Production Process with LAGO
Advertising and marketing material can be planned, created, edited, and evaluated easily, via our intuitive user interface for workflow management. Data from various sources is fed into LAGO, simplifying the entire process and making it more efficient.
Using the online whiteboard module, marketing and product line managers can place an article or mod (a product or offer and all its relevant data and images) anywhere on an advertising or marketing piece. They can also use real-time analysis – based on margin, turnover, and inventory data – to assess the best placement of articles.
Product data and images in LAGO are seamlessly integrated with Adobe InDesign, via a plugin. Designers can focus on creative design, and product data is updated in real time – right up to the moment of printing.
The Proofing module also provides a precise, bidirectional cooperation process between purchasing, advertising material planning, and graphics teams. Visual element and text content changes are facilitated via digital correction marks.
Final page layouts can be approved via a visual, online proofing process. Many elements of review-and-approval can be automated and executed from anywhere in the world.
At the end of the process, LAGO generates a press-ready PDF file of your advertising and marketing material, sending them directly and automatically to your print service provider. LAGO is also capable of publishing a digial copy of your production for online distribution.
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Interested in how to reduce the effort and time spent on your catalog or flyer production? See how we can help!
