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4,000+ professionals use LAGO to simplify their marketing production workflows and multichannel marketing activities.

See for yourself just how you can significantly cut production time and costs.

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Kroger uses LAGO
Raja uses LAGO
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Giant Eagle uses LAGO
Ahold Delhaize uses LAGO
PureRED uses LAGO

LAGO Optimizes Marketing Production for these Industries

LAGO automates and optimizes multichannel marketing activities, significantly cutting production time and costs. LAGO has been a reliable multichannel marketing solution for over 25 years for RetailGroceryAgencies, and more.

At its core, LAGO is a PIMDAM, and Marketing Production solution with an integrated checkpoint-based collaborative workflowversioning optimization, and proofing system.

We rely on the LAGO system for its highly efficient page-building process. Our retail clients expect greater efficiency and we’re more than happy to be able to deliver it.

Director of Advertising Technologies, PureRed

We quickly discovered that Comosoft was a competent and far-sighted partner. Close and cooperative collaboration is at the core of the success of a PIM implementation.

Grit Marlow-Buchholz, Zitra

We have a very long and intensive selection process behind us and are 100% sure that Comosoft is the right choice for us to have found enormously innovative, long-term partners. With this partner we can optimize internal processes and further enhance our competitiveness.

Hélène Gariba, RAJA Media

We are now in a position to modify data even late in the process, such as price changes or complicated versioning. This saves us time and enormously improves the quality of our advertising.

Creative Services Director, Major North America Retailer

Optimize Your Media Production Process with LAGO

Advertising and marketing material can be planned, created, edited, and evaluated easily, via our intuitive user interface for workflow management. Data from various sources is fed into LAGO, simplifying the entire process and making it more efficient.

Campaign Planning
Using the online whiteboard module, marketing and product line managers can place an article or mod (a product or offer and all its relevant data and images) anywhere on an advertising or marketing piece. They can also use real-time analysis – based on margin, turnover, and inventory data – to assess the best placement of articles.

Article Planning
Product data and images in LAGO are seamlessly integrated with Adobe InDesign, via a plugin. Designers can focus on creative design, and product data is updated in real time – right up to the moment of printing.

Graphic Layout
The Proofing module also provides a precise, bidirectional cooperation process between purchasing, advertising material planning, and graphics teams. Visual element and text content changes are facilitated via digital correction marks.

Proofing Process
Final page layouts can be approved via a visual, online proofing process. Many elements of review-and-approval can be automated and executed from anywhere in the world.

Review & Approval Process
At the end of the process, LAGO generates a press-ready PDF file of your advertising and marketing material, sending them directly and automatically to your print service provider. LAGO is also capable of publishing a digial copy of your production for online distribution.

Print Production PDFs
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Gigabytes

Our DAM technology allows your business to handle high volumes of critical assets.

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Users

Comosoft LAGO empowers many users, companies, and e-commerce sites worldwide.

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Countries

LAGO systems are in place in multiple locations worldwide.

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PDF Pages

LAGO can produce thousands of PDFs (multiple ads, with regional variations, in up to 18 languages) per week.

Learning with LAGO

Multichannel Marketing Insights from Comosoft

  • By |Published On: October 18th, 2024|4.6 min read|

    Manufacturers and industrial suppliers rely on printed and digital catalogs for brand awareness and overall growth. That makes good data management and workflow the top priority.

  • By |Published On: October 15th, 2024|6.3 min read|

    The ability to connect with your audience on a personal level is more important than ever during the holiday season. Failing to localize your campaigns can result in messages that feel generic, leading to decreased engagement and missed opportunities.

  • By |Published On: September 20th, 2024|4.5 min read|

    Historically, joint business planning requires significant investments in research and collaboration. Smart data strategies and AI are changing that equation forever.

  • By |Published On: September 18th, 2024|5.3 min read|

    As a Director of Marketing and advertising, you understand that marketing is about building genuine consumer connections. However, for years, many marketing strategies have been created from limited perspectives, leaving out critical segments of the population.

  • By |Published On: September 11th, 2024|4.3 min read|

    In your quest for a product data management solution on search engines like Google, you'll be inundated with various software options and industry jargon, such as PXM, PIM, PDM, and PLM. Navigating these options to determine the best fit for your company's unique processes and structures can be daunting. Each department has distinct needs and focuses on the critical data and information that form the backbone of the company's product.

  • By |Published On: August 22nd, 2024|6.8 min read|

    Ask anyone in the eCommerce customer experience sphere about the world of digital customer experience (CX) today, and they’ll tell you it looks pretty different than it was just a few years ago. Thanks to enhanced data, artificial intelligence, and other technologies, companies are making smart investments in their customer experience based on customer motivation and impressions—and it’s paying off.  

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