LAGO Optimizes Marketing Production for these Industries
At its core, LAGO is a PIM, DAM, and Marketing Production solution with an integrated checkpoint-based collaborative workflow, versioning optimization, and proofing system.
We rely on the LAGO system for its highly efficient page-building process. Our retail clients expect greater efficiency and we’re more than happy to be able to deliver it.
We quickly discovered that Comosoft was a competent and far-sighted partner. Close and cooperative collaboration is at the core of the success of a PIM implementation.
We have a very long and intensive selection process behind us and are 100% sure that Comosoft is the right choice for us to have found enormously innovative, long-term partners. With this partner we can optimize internal processes and further enhance our competitiveness.
We are now in a position to modify data even late in the process, such as price changes or complicated versioning. This saves us time and enormously improves the quality of our advertising.
Optimize Your Media Production Process with LAGO
Advertising and marketing material can be planned, created, edited, and evaluated easily, via our intuitive user interface for workflow management. Data from various sources is fed into LAGO, simplifying the entire process and making it more efficient.
Our DAM technology allows your business to handle high volumes of critical assets.
Comosoft LAGO empowers many users, companies, and e-commerce sites worldwide.
LAGO systems are in place in multiple locations worldwide.
LAGO can produce thousands of PDFs (multiple ads, with regional variations, in up to 18 languages) per week.
Learning with LAGO
Our Product Specialist Steve May will guide you through the some lesser-known features, updates and some developments in our software LAGO.
Learn how LAGO Proof in conjunction with LAGO Whiteboard are solving your challenges.
The handover of information related to the planning of a leaflet from category management to marketing or external design agencies is a crucial step within the production process.
Multichannel Marketing Insights from Comosoft
Historically, joint business planning requires significant investments in research and collaboration. Smart data strategies and AI are changing that equation forever.
As a Director of Marketing and advertising, you understand that marketing is about building genuine consumer connections. However, for years, many marketing strategies have been created from limited perspectives, leaving out critical segments of the population.
In your quest for a product data management solution on search engines like Google, you'll be inundated with various software options and industry jargon, such as PXM, PIM, PDM, and PLM. Navigating these options to determine the best fit for your company's unique processes and structures can be daunting. Each department has distinct needs and focuses on the critical data and information that form the backbone of the company's product.
Ask anyone in the eCommerce customer experience sphere about the world of digital customer experience (CX) today, and they’ll tell you it looks pretty different than it was just a few years ago. Thanks to enhanced data, artificial intelligence, and other technologies, companies are making smart investments in their customer experience based on customer motivation and impressions—and it’s paying off.
The explosion of communication channels presents a unique challenge to overworked marketing professionals. Having a handle on your retail product information is the answer. Times were much simpler for retail marketing and advertising directors when our media choices were limited to print and broadcasting. Even in major markets, picking the most suitable newspaper or radio station to advertise your stores’ value was relatively easy. Traditional ads and store flyers could reach just about everyone.
As we celebrate our company's 30th anniversary, we proudly reflect on our exceptional journey, characterized by consistent growth, unwavering commitment, and groundbreaking achievements.