How you can benefit from digital asset management?
Simply stated: a Digital Asset Management System (DAM) is your company’s software solution to asset workflow and production–preserving, cataloging, sharing, and storing the digital assets your company uses on a day-to-day basis. Digital assets are the photo, document, video, music, and other media formats your company uses for marketing or other promotional methods. These files are generated at an enormous rate as your employees work, so making sure you have an efficient asset workflow and proper cataloging methodology is critical to the success of your business.
Who needs a DAM System?
Creatives: Through our LAGO Layout InDesign plugin, your designers, photographers, videographers, and art directors can utilize one system to manage their digital assets enabling a more efficient and collaborative workflow between your creative, marketing, and sales teams. Your creatives can now focus on what they do best: creating compelling content instead of searching for linked images or fulfilling a request for assets to be sent over. Additionally, using incorrect or expired (or otherwise restricted) images becomes a thing of the past.
Marketing: Marketing professionals spend untold hours searching for images, or give up and create new images to use in print and digital campaigns. With a central repository of assets, marketers can search for the content they need for their campaigns without having to involve the creative team. They can easily share these assets with outside collaborators, retailers, and agencies to increase the capacity of their team and ensure your brand’s materials are properly distributed.
Where LAGO Helps You Succeed
Comosoft’s LAGO DAM solution is a powerful, practical, media-neutral repository for all your valuable digital files, product images, and videos. Using a comprehensive, standards-compliant approach to metadata, LAGO easily imports and maintains product-specific assets in a secure, central location enabling users to be more collaborative and productive.
Users access your digital assets via any web browser – eliminating the need for requests and asset silo. Image selection and collaborative workflow tools are integrated with the LAGO multichannel production system to create compelling print and digital marketing communication. When assets are updated or replaced, the DAM automatically substitutes the right image in any active media campaign. Digital and branded assets can be tracked in the LAGO DAM system ensuring effective marketing and creative brand management.
The LAGO DAM is easily integrated with other, mission-critical systems, including the LAGO PIM system. We work with your team to help them understand and benefit from new, efficient, clearly-defined tasks and workflows. Our goal is not just an elegant IT solution; for more than 25 years we have worked to optimize product information and workflow efficiencies in every business situation, no matter what system you currently have.
LAGO + Adobe Indesign
The LAGO Adobe InDesign plugin lets you integrate your graphics department fully in your multichannel production process. LAGO Layout is seamlessly integrated into Adobe InDesign and supports graphic designers in their daily work with extensive and intuitive functions. The plugin supports the entire bandwidth of production, from absolute creative freedom to a fully automatic layout.
More DAM System FAQs
A Digital Asset Management System (DAM) is the software solution to preserving, cataloging, sharing, and storing the digital assets your company needs to function. A A digital asset is, generally speaking, any digital information in the form of files. You might also hear a DAM system called a MAM or Media Asset Management System. The assets that can be managed in a DAM/MAM include media files such as:
- Photos
- Graphics
- Videos
- Audio files
- PDFs, Text, and HTML files
- Presentations
In a DAM system, for example, it is possible to search and filter on the basis of metadata that is read from the stored assets. In addition, this administrative system offers the possibility to store own metadata for the assets, which allows a meaningful administration and filtering in company processes. This function in a DAM accelerates the design process for data-intensive advertising material productions. A DAM system can be used in conjunction with or in addition to a PIM system to support the optimization of processes and workflows within departments using a job-based workflow engine.
A digital asset management system also plays a major administrative, centralizing and provisioning role in the uniformity of a company’s brand image. The importance of DAM systems for companies is constantly increasing with the growing variety of products and the growing need to support teams both in and out of the office.
In a DAM system, it is possible to search and filter on the basis of metadata that is read from the stored assets. In addition, this administrative system offers the possibility to store all metadata for the assets, which allows a meaningful administration and filtering in company processes. This function in a DAM accelerates, for example, the design process for data-intensive advertising material productions. A DAM system can be used in conjunction with or in addition to a PIM system to support the optimization of processes and workflows within departments and, above all, to support your team requirements both in the office and remotely. A DAM system also plays a major administrative, centralizing and provisioning role in the uniformity of a company’s brand image.
The importance of DAM systems for companies is constantly increasing with the growing variety of products and the growing need for virtual international locations.
The abbreviation MAM stands for Media Asset Management. DAM stands for digital asset management. A MAM is in most cases mainly aligned to the storage of picture, video and audio files. A DAM takes this idea further by also storing, centralizing and managing other types of files that are important for a consistent brand experience (text and HTML files, presentations, etc.).
DAM Insights from Comosoft
A unified data approach is critical to effective, AI-driven personalization and automation—and the profits it can generate.
Customer expectations and buying journeys constantly evolve, and manufacturers can no longer rely on traditional sales channels alone. B2B buyers are increasingly digital-first, exploring options online before ever speaking with a sales rep.
Retail marketing teams can optimize their technology, now and beyond, using simpler workflows, unified data, and greater collaboration.
Sustainability is no longer a buzzword—it’s a business imperative. Companies across industries prioritize eco-friendly initiatives to meet consumer expectations, drive efficiency, and reduce costs.
Predictive AI models can empower retail marketing teams, optimizing their multichannel campaigns and achieving higher ROI.
Forging meaningful customer connections is paramount to brand loyalty. While digital marketing remains dominant, print marketing has resurged, offering a tangible, personalized touch that digital channels often lack.
LAGO Digital Asset Management Advantages
Centralized Storage
Centralize the storage of your digital assets ensuring your teams can access and utilize your brand’s files correctly and consistently.
Internal Distribution
Requesting and waiting for assets can interrupt production progress and affect schedules.
External Collaboration
Share your brand’s assets easily with outside collaborators to ensure the look and feel of your brand.
LAGO DAM Features at a Glance
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