Direct Individualized Marketing System (DIM) | Target Customers Accurately

A New Level of One-to-One Communication

With LAGO’s Direct Individualized Marketing (DIM) module, users can go beyond “One-to-Many” or “One-to-Few” communication – addressing relevant messages to qualified, individual customers and prospects. Our software enables you to combine customer and PIM data to create personalized message campaigns – in print, via email, or in HTML – efficiently and affordably.

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Data Personalization Potential

Basic customer information (e.g., name, street, city)
Known customer preferences and purchase history
Purchased and related product information and images (from PIM and DAM data sources)
Your LAGO library of templates for print (direct mail), email, and HTML landing pages
Cross-channel references from the printed page to digital pages or e-commerce sites, via image recognition or QR Codes

LAGO’s unique combination of data and marketing systems with template design systems for print and digital channels provides a cost-effective solution for direct, individualized marketing communication.

LAGO Direct Individualized Marketing - DIM System

The road to “One-to-One Data” usage is Easier than you think

Pages already created with the LAGO variant model can easily be used as the basis for personalization across channels. Simply define an area on the pages to which individual products can be added. LAGO DIM then adds them to the page already created. With this process, you can also test customized pages with a select group of customers to gain additional insights and measure the results.

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LAGO DIM System - Direct Individualized Marketing

Do you have an existing Digital and Media Asset Management (MAM/DAM) or Product Information Management (PIM) system? No worries!

We can integrate LAGO into your existing systems, data model, and your processes, while preserving the value of your investment.

We also work with your people to help them understand and benefit from new, efficient, clearly-defined tasks and workflows. Our goal is not just an elegant IT solution; for more than 25 years we have worked to optimize product information and workflow efficiencies in every business situation, no matter what system you currently have. Learn More