Adobe InDesign + LAGO Layout for Efficient Marketing Production
The LAGO Adobe InDesign plugin lets you integrate your graphics department fully in your multichannel production process. LAGO Layout is seamlessly integrated into Adobe InDesign and supports graphic designers in their daily work with extensive and intuitive functions. The plugin supports the entire bandwidth of production, from absolute creative freedom to a fully automatic layout.
With our exclusive InDesign plugin, Comosoft LAGO enables visibility into assets (DAM) and data (PIM), as well as the proofing and workflow modules–all without leaving InDesign. LAGO’s advanced, logic driven templates also help to automate page building and ensure consistent branding. LAGO helps design and production personnel focus on design and production, instead of the hunting and gathering of assets and data.
Comosoft LAGO is also integrated with Photoshop (via plug-in) to provide a seamless asset management solution. With this integration, we’re able to offer direct image check-in/out as well as automated import and export. Combined with its powerful workflow engine, LAGO enables seamless asset production and management.
Comosoft LAGO utilizes Adobe InDesign Server to create previews, proofs, and final output throughout the production workflow. The creation of these assets can be triggered manually or automatically by workflow status.
What is LAGO?
LAGO automates and optimizes multichannel marketing activities, significantly cutting production time and costs. LAGO has been a reliable multichannel marketing solution for over 25 years for Retail, Grocery, Agencies, and more.
At its core, LAGO is a PIM, DAM, and Marketing Production solution with an integrated checkpoint-based collaborative workflow, versioning optimization, and proofing system.
Data + Design = Productivity
Your graphic artist can log on to the LAGO database via the InDesign plugin (LAGO Layout) and access all content. The integration is bidirectional, meaning that all adaptations entered by a graphic designer are automatically fed by the plugin and then automatically to the database. In addition, the direct link with the LAGO database means access at any time to the latest information from LAGO PIM and DAM systems. Prices, for example, can be updated on a page automatically within seconds.
A dedicated palette in Adobe InDesign enables users to create, manage and modify hotspot overlay coordinates directly on the layout. Gallery assets (images, videos, logos) and text for each product offer get automatically exported along with the resulting JPEG/PDF and XML file. The LAGO Digital Output module fully automates the creation of hotspot overlay coordinates and the assignment of gallery assets.
Print Production Features
Digital Production Features
Browser Based Proofing
As InDesign documents save in LAGO, a proof of the page is automatically generated for all users to mark up and review in our new browser-based HTML5 LAGO Proof solution. Proofs are accessible through the LAGO jobs list or standard document list. They are a part of the integrated LAGO workflow with permission-based control for accessibility and task allocation. In addition, when proofs open in the proofing area, a set of easy-to-use commentary tools are made available for each user to mark up changes directly to the proof.
LAGO’s Workflow Management enables your marketing production process to run efficiently and smoothly, even with large data sets and complex versioning. Our workflow module offers automated task management combined with highly configurable user & group rights.
The easy creation and configuration of parallel workflows for different channels (print or digital) provide the means to produce marketing materials while respecting each channel’s nuances.
LAGO’s Workflow Engine automatically assigns jobs to teams (or individuals) and monitors their progress through completion. Reporting tools let you keep an eye on production and immediately identify possible bottlenecks. Because of its modular nature, LAGO can produce multichannel marketing materials from planning to output.
1) Campaign Planning
Page & layout planning for marketing
2) Asset Management
Allocation of products and/or offers to the page
3) Production Process
Page layout & design management
4) Proofing Process
Manage who and how corrections are made
5) Approval Process
Easily manage approval of production from anywhere
6) Production Output
Easily generate digital & print production pieces
Production Features & Benefits
Print Production Insights from Comosoft
Our Product Specialist Steve May will guide you through the some lesser-known features, updates and some developments in our software LAGO.
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