Weekly Circular Ad Production Software

Weekly circular ads and flyers (printed or digital) are the lifeblood of a retailer’s marketing program. The larger the retailer and its inventory of products, the more challenging it is to produce compelling and accurate flyers using SKU data that promote high-margin products. Even more challenging is to create multiple versions of that same flyer that support various regions and markets.

Comosoft LAGO is the industry-leading retail circular production software for complete automated production and management for both print and digital weekly circular ads.

In today’s competitive market, you need to show your customers the most updated product information quickly and accurately to influence their purchasing decisions before they go to a competitor.

The LAGO Layout InDesign plugin gives graphic designers and production artists creative autonomy and greater efficiency with automated SKU-based layouts. In addition, it seamlessly integrates with Adobe InDesign to directly communicate with your assets (DAM) and data (PIM) to eliminate manual typesetting and image placement. No matter the size of the weekly circular ad or its many versions,
LAGO’s logic-driven InDesign templates automate page building and
ensure consistent branding, eliminating the risks of user error.

No matter how many languages or regional variations your print circulars or catalogs require, you can automatically optimize the minimal number of versions needed and output for print production. The LAGO Version Optimization module makes it possible with a built-in algorithm that evaluates data fields within the Adobe InDesign document. As a result, production artists and graphic designers can do away with manually building individual versions based on variable data (like pricing or product availability), eliminate the extensive proofing process associated with each of those versions, and remove the possibility of errors from data interpretation. In addition, the weekly circular workflow becomes easily controlled for production managers, collaboration for proofing and approval is seamless, and final files are easily out for print and digital channel.