Powerful Tools for Creative Campaigns

Advertising and marketing agencies are in the business of creating demand and paving the way to business growth. But with the rapid expansion of new print, online, and social channels, agencies are under increasing pressure while planning and coordinating their clients’ campaigns. To do so rapidly, accurately, and effectively – especially for clients with multiple products – agencies need a powerful set of multichannel tools: LAGO.

LAGO facilitates modern media production by shortening and automating lines of communication between agencies and their clients, providing fast time-to-market for advertising of all kinds. With LAGO, they can:

Catalog & Flyer Design Review & Approval Management Software - LAGO
  • Optimize and automate the creation of complex, product-specific collateral – without sacrificing good design

  • Collaborate with clients throughout the design and production process

  • Have bi-directional access to the most current versions of client PIM and DAM data

  • Achieve up to 60% reduction in labor costs – allowing you to focus on the creative process

  • Shorten time-to-market by up to 30%

We rely on the LAGO system for its highly efficient page-building process. Our retail clients expect greater efficiency and we’re more than happy to be able to deliver it.

Director of Advertising Technologies, PureRed

Optimize Your Media Production Process with LAGO

Advertising and marketing material can be planned, created, edited, and evaluated easily, via our intuitive user interface for workflow management. Data from various sources is fed into LAGO, simplifying the entire process and making it more efficient.

Campaign Planning
Using the online whiteboard module, marketing and product line managers can place an article or mod (a product or offer and all its relevant data and images) anywhere on an advertising or marketing piece. They can also use real-time analysis – based on margin, turnover, and inventory data – to assess the best placement of articles.

Article Planning
Product data and images in LAGO are seamlessly integrated with Adobe InDesign, via a plugin. Designers can focus on creative design, and product data is updated in real time – right up to the moment of printing.

Graphic Layout
The Proofing module also provides a precise, bidirectional cooperation process between purchasing, advertising material planning, and graphics teams. Visual element and text content changes are facilitated via digital correction marks.

Proofing Process
Final page layouts can be approved via a visual, online proofing process. Many elements of review-and-approval can be automated and executed from anywhere in the world.

Review & Approval Process
At the end of the process, LAGO generates a press-ready PDF file of your advertising and marketing material, sending them directly and automatically to your print service provider. LAGO is also capable of publishing a digial copy of your production for online distribution.

Print Production PDFs

LAGO + Adobe Indesign

The LAGO Adobe InDesign plugin lets you integrate your graphics department fully in your multichannel production process. LAGO Layout is seamlessly integrated into Adobe InDesign and supports graphic designers in their daily work with extensive and intuitive functions. The plugin supports the entire bandwidth of production, from absolute creative freedom to a fully automatic layout.

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