Increase Profit Now By Simulating Customers’ Responses To Pricing and Promo Decisions With AI
Retailers can make their teams more effective with LAGO and DecaSIM, its artificial intelligence integration. Plan optimized promotions that consider seasonality, unique pricing, and product data to engage customers, increase sales, and grow profits.
Customize Your Promos Based On Undiscovered Shopping Patterns
Customer behavior is complex, and your choice of promotions could have many potential unintended consequences. Various promotions often cannibalize one another by appealing to the same audience, with the net effect being a zero increase in customer engagement.
Comosoft LAGO and the DecaSIM promotion tool add data-driven intelligence to your planning process, preventing missed opportunities that could increase shopping trips and store profitability.
Use Artificial Intelligence To Find Your “Diamonds In The Rough”
Working collaboratively with LAGO, the DecaSIM tool harnesses powerful customer-centric models to simulate real-world scenarios and shopper behaviors. Through artificial intelligence, you’ll pinpoint the “hidden” promotions that foster customer engagement, increase your sales, and amplify your profits. With the combined data-driven solution:
Customer Success Story
A Leading Regional Grocer Uses AI-Driven Planning To Increase Weekly Sales and Grow Profits
(EBITDA) by 8%
LAGO and DecaSIM made it easy for a well-known retailer to use AI to automate the creation of an optimized weekly ad circular that increased customer engagement, impacted total store sales, and increased profits.
Artificial Intelligence (AI) Insights from Comosoft
Printed catalogs and flyers are decidedly not dead. Here are some of the reasons why they’re more important than ever. Before the web and mobile revolutions gave us so many screens, retail marketing and advertising directors had it easier.
The retail marketing landscape is evolving rapidly, reflecting technological advancements, consumer preferences, and sustainability. While 2024 saw the integration of artificial intelligence (AI), augmented reality (AR), and a focus on eCommerce and multichannel strategies, 2025 promises to take these trends further.
For grocery stores, managing product data is a complex challenge. With thousands of items to manage—each with unique attributes like seasonal availability, fluctuating prices, and specific labeling needs—grocery marketing demands precision and adaptability.
CONTACT US FOR AN EXPLORATORY DEMO OF LAGO + DECASIM
Ready to transform your multichannel marketing production? Let’s connect. Find our contact information and office locations, and contact our team to explore how we can help you achieve your goals.