Increase Profit Now By Simulating Customers’ Responses To Pricing and Promo Decisions With AI

Retailers can make their teams more effective with LAGO and DecaSIM, its artificial intelligence integration. Plan optimized promotions that consider seasonality, unique pricing, and product data to engage customers, increase sales, and grow profits.

Increase Profit Now By Simulating Customers’ Responses To Pricing and Promo Decisions With AI
Customize Your Promos Based On Undiscovered Shopping Patterns

Customize Your Promos Based On Undiscovered Shopping Patterns

Customer behavior is complex, and your choice of promotions could have many potential unintended consequences. Various promotions often cannibalize one another by appealing to the same audience, with the net effect being a zero increase in customer engagement.

Comosoft LAGO and the DecaSIM promotion tool add data-driven intelligence to your planning process, preventing missed opportunities that could increase shopping trips and store profitability.

Use Artificial Intelligence To Find Your “Diamonds In The Rough”

Working collaboratively with LAGO, the DecaSIM tool harnesses powerful customer-centric models to simulate real-world scenarios and shopper behaviors. Through artificial intelligence, you’ll pinpoint the “hidden” promotions that foster customer engagement, increase your sales, and amplify your profits. With the combined data-driven solution:

  • You can calculate the behavior change of your customers for an individual promotion.
  • You can model interactions between products at a customer level, e.g., if a shopper buys Frosties on promo, they won’t purchase Corn Flakes at a regular price.
  • Analyze your price points by item by week to identify which promo in a week will attract the most number of shoppers.
Use Artificial Intelligence To Find Your “Diamonds In The Rough”
Optimizing Promo Selection with AI to Increase Profit
Customer Success Story

A Leading Regional Grocer Uses AI-Driven Planning To Increase Weekly Sales and Grow Profits
(EBITDA) by 8%

LAGO and DecaSIM made it easy for a well-known retailer to use AI to automate the creation of an optimized weekly ad circular that increased customer engagement, impacted total store sales, and increased profits.

Artificial Intelligence (AI) Insights from Comosoft

  • Putting AI To Work: How Retailers Can Find More “Diamonds In the Rough”

    Putting AI To Work: How Retailers Can Find More “Diamonds In the Rough”

    By |Published On: November 14th, 2023|4.6 min read|

    The early results of using DecaSIM’s AI tools in conjunction with Comosoft LAGO showed that the two systems complement one another, each providing unique benefits for retail advertising and marketing directors. In this month’s article, we look at the two companies’ plans and what they mean for retailers of every kind.

  • Why You Absolutely Need a Digital Catalog

    Why You Absolutely Need a Digital Catalog

    By |Published On: November 7th, 2023|5.5 min read|

    With your catalog, your customers want to see specific details for each product they might be interested in, with a thorough description, price list, and eye-catching photos that help them see how your products can fit into their lives.

  • A Smart PIM System: Your Black Friday & Cyber Monday Survival Tool

    A Smart PIM System: Your Black Friday & Cyber Monday Survival Tool

    By |Published On: October 21st, 2023|4.7 min read|

    Online and omnichannel retailers must be ready for the 2023 holiday shopping season—and now is the time to prepare. After all, there's no time on Black Friday or Cyber Monday to manually update product details by hand or update prices and promotions simultaneously. 

CONTACT US FOR AN EXPLORATORY DEMO OF LAGO + DECASIM

Interested in increasing your profits? See how we can help automate your marketing production and optimize it with artificial intelligence!