Increase Profit Now By Simulating Customers’ Responses To Pricing and Promo Decisions With AI
Retailers can make their teams more effective with LAGO and DecaSIM, its artificial intelligence integration. Plan optimized promotions that consider seasonality, unique pricing, and product data to engage customers, increase sales, and grow profits.
Customize Your Promos Based On Undiscovered Shopping Patterns
Customer behavior is complex, and your choice of promotions could have many potential unintended consequences. Various promotions often cannibalize one another by appealing to the same audience, with the net effect being a zero increase in customer engagement.
Comosoft LAGO and the DecaSIM promotion tool add data-driven intelligence to your planning process, preventing missed opportunities that could increase shopping trips and store profitability.
Use Artificial Intelligence To Find Your “Diamonds In The Rough”
Working collaboratively with LAGO, the DecaSIM tool harnesses powerful customer-centric models to simulate real-world scenarios and shopper behaviors. Through artificial intelligence, you’ll pinpoint the “hidden” promotions that foster customer engagement, increase your sales, and amplify your profits. With the combined data-driven solution:
Customer Success Story
A Leading Regional Grocer Uses AI-Driven Planning To Increase Weekly Sales and Grow Profits
(EBITDA) by 8%
LAGO and DecaSIM made it easy for a well-known retailer to use AI to automate the creation of an optimized weekly ad circular that increased customer engagement, impacted total store sales, and increased profits.
Artificial Intelligence (AI) Insights from Comosoft
A unified data approach is critical to effective, AI-driven personalization and automation—and the profits it can generate.
Retail marketing teams can optimize their technology, now and beyond, using simpler workflows, unified data, and greater collaboration.
Predictive AI models can empower retail marketing teams, optimizing their multichannel campaigns and achieving higher ROI.
CONTACT US FOR AN EXPLORATORY DEMO OF LAGO + DECASIM
Ready to transform your multichannel marketing production? Let’s connect. Find our contact information and office locations, and contact our team to explore how we can help you achieve your goals.