Effortlessly Connect Internal or External Stakeholders Into The Process

End the hassle and imprecision associated with print or digital marketing production. LAGO Workflow, the backbone of the LAGO software, is a single source of truth for companies and agencies to streamline the processes of the multichannel output. It combines integrated PIM and DAM systems with intuitive, user-friendly controls to let planners and decision-makers make the right strategic choices when it matters most. LAGO finally gives production teams and stakeholders complete end-to-end project visibility by structuring communication and managing tasks more effectively.

LAGO Systems Integration for Streamlined Multichannel Marketing Production

Customize Your Workflows To The Needs of Each Project

LAGO’s Version Optimization makes it possible to automatically create the minimal number of versions (or variants) of a circular or catalog needed to run through the production process. Furthermore, the entire range of detail for versioning is covered from national to regional/market-specific to customer-specific variants.

Thanks to the built-in optimization algorithm, graphic designers and production artists avoid manually building versions based on variable data like pricing or product availability. As a result, not only will valuable production and proofing time be saved, but also the high costs associated with data interpretation errors. Best of all, managers better control production workflows, the collaboration between proofing and approval is seamless, and final files are output easily for print and digital channels.

LAGO Brochure Download

FREE Download:

Comosoft LAGO Brochure Download

Download Our Guide to See How Comosoft’s LAGO Multichannel Marketing Platform Can Transform Your Marketing Production

Take Multichannel Production To The Next Level

At its core, LAGO is a PIM, DAM, and marketing production solution with an integrated web-based collaborative workflow, versioning optimization, and proofing system. It consolidates data and assets from multiple sources in a central repository for print, e-commerce, mobile, social media, and point of sale. It starts with planning production efficiently with LAGO Whiteboard and directly integrating it into production with LAGO Layout.

The LAGO Whiteboard module gives marketing and product managers, planners, and agencies the ability to select and assign products – including all relevant SKU data and images – to specific pages via a web-based whiteboarding environment. Planners can access intelligent product data such as sales information or inventory status displayed as labels as they drag and drop into a list of populated page grids.

Because of the bidirectional nature of databases, the pre-layout results automatically populate LAGO Layout InDesign templates for the creative team, whether they are onsite or not. This means any planning layout change is instantly shown in the InDesign document and vice versa. As a result, LAGO Whiteboard is the ideal bridge for integrating product management into the marketing production process.

Article Planning
Product Information Management System | LAGO

Enhance Productivity With Insightful Reporting

Streamlining marketing production with LAGO allows for more robust reporting that adds straightforward transparency to complicated processes. LAGO Workflow combined with LAGO Reports will enable administrators to analyze trends and gain valuable insights on resources allocated and where time is spent. Example reporting could include how many proofing cycles were used in print or digital production, specifically for individual pages or departments. If utilizing the LAGO Proof module, reports can reveal how many annotations were added per page concerning each proofing cycle. Analyzing these trends contributes even further to raising team efficiency and reducing the cost of managing complex multichannel campaigns.

We rely heavily on LAGO from Comosoft for an extremely efficient page creation process. With the seamless integration between soft proofing and production workflow, LAGO’s user interface simply has an advantage over all other providers. We particularly appreciate the configurability, which allows us to tailor everything to our needs. Our customers in the retail industry are constantly expecting greater efficiency – with LAGO, we can deliver it.

Director of Advertising Technologies, PureRed

LAGO Customer Success Stories

Bass Pro Shops uses LAGO

Photo courtesy of Bass Pro Shops

Bass Pro Shops

Bass Pro Shops is the leading national retailer of outdoor gear and apparel with 200 retail and marine center locations across North America.

Lowe's uses LAGO

Photo courtesy of Lowe’s

Lowe’s Home Improvement

Founded in 1921, home improvement chain Lowe’s has become a Fortune 50 retailer, with over 2,000 locations and 300,000-plus employees worldwide.

Collaborative Workflow Insights from Comosoft

  • By |Published On: February 18th, 2024|4.3 min read|

    The retail customer experience is not an easily definable event—or even a series of events. It’s a complex relationship, not a checklist of dos and don’ts. And, like all relationships, it takes time and effort to develop.

  • By |Published On: February 9th, 2024|5.4 min read|

    Brand consistency is about providing your customers with the same experience and impression of who you are as a company when they interact with you, no matter the marketing avenue or communication channel.

  • The Top 6 Benefits of PIM for E-commerce Retailers in 2024
    By |Published On: January 26th, 2024|4.5 min read|

    E-commerce brands need a way to manage consistent, high-quality product information across print and digital channels. PIM systems can provide that single source of truth.

  • How PIM and AI Go Hand in Hand
    By |Published On: January 14th, 2024|5.7 min read|

    The global product information management (PIM) market is poised for significant growth over the next few years. While the PIM market hit $9.9 billion in 2021—a testament to eCommerce and omnichannel selling—it’s anticipated that the overall market will reach $16.5 billion by 2026.

  • By |Published On: December 12th, 2023|6.7 min read|

    Those claiming that the power of print is waning need only look at the numbers to see how far this is from the truth. Print media is one of the most trusted media channels among consumers, who reportedly trust newspapers and magazines to help make a purchase more than any other type of advertising. In fact, 82 percent of Americans rely on newspaper and magazine advertising as a reliable source.

Industries that Use LAGO


Interested in increasing your profits? See how we can help automate your marketing production and optimize it with artificial intelligence!