At its core, LAGO is a PIM, DAM, and marketing production solution with an integrated web-based collaborative workflow, versioning optimization, and proofing system. It consolidates data and assets from multiple sources in a central repository for print, e-commerce, mobile, social media, and point of sale. It starts with planning production efficiently with LAGO Whiteboard and directly integrating it into production with LAGO Layout.

The LAGO Whiteboard module gives marketing and product managers, planners, and agencies the ability to select and assign products – including all relevant SKU data and images – to specific pages via a web-based whiteboarding environment. Planners can access intelligent product data such as sales information or inventory status displayed as labels as they drag and drop into a list of populated page grids.

Because of the bidirectional nature of databases, the pre-layout results automatically populate LAGO Layout InDesign templates for the creative team, whether they are onsite or not. This means any planning layout change is instantly shown in the InDesign document and vice versa. As a result, LAGO Whiteboard is the ideal bridge for integrating product management into the marketing production process.

Streamlining marketing production with LAGO allows for more robust reporting that adds straightforward transparency to complicated processes. LAGO Workflow combined with LAGO Reports will enable administrators to analyze trends and gain valuable insights on resources allocated and where time is spent. Example reporting could include how many proofing cycles were used in print or digital production, specifically for individual pages or departments. If utilizing the LAGO Proof module, reports can reveal how many annotations were added per page concerning each proofing cycle. Analyzing these trends contributes even further to raising team efficiency and reducing the cost of managing complex multichannel campaigns.