At its core, LAGO is a PIM, DAM, and marketing production solution with an integrated web-based collaborative workflow, versioning optimization, and proofing system. It consolidates data and assets from multiple sources in a central repository for print, e-commerce, mobile, social media, and point of sale. It starts with planning production efficiently with LAGO Whiteboard and directly integrating it into production with LAGO Layout.
The LAGO Whiteboard module gives marketing and product managers, planners, and agencies the ability to select and assign products – including all relevant SKU data and images – to specific pages via a web-based whiteboarding environment. Planners can access intelligent product data such as sales information or inventory status displayed as labels as they drag and drop into a list of populated page grids.
Because of the bidirectional nature of databases, the pre-layout results automatically populate LAGO Layout InDesign templates for the creative team, whether they are onsite or not. This means any planning layout change is instantly shown in the InDesign document and vice versa. As a result, LAGO Whiteboard is the ideal bridge for integrating product management into the marketing production process.