Effortlessly Connect Internal or External Stakeholders Into The Process
End the hassle and imprecision associated with print or digital marketing production. LAGO Workflow, the backbone of the LAGO software, is a single source of truth for companies and agencies to streamline the processes of the multichannel output. It combines integrated PIM and DAM systems with intuitive, user-friendly controls to let planners and decision-makers make the right strategic choices when it matters most. LAGO finally gives production teams and stakeholders complete end-to-end project visibility by structuring communication and managing tasks more effectively.


Customize Your Workflows To The Needs of Each Project
LAGO’s Version Optimization makes it possible to automatically create the minimal number of versions (or variants) of a circular or catalog needed to run through the production process. Furthermore, the entire range of detail for versioning is covered from national to regional/market-specific to customer-specific variants.
Thanks to the built-in optimization algorithm, graphic designers and production artists avoid manually building versions based on variable data like pricing or product availability. As a result, not only will valuable production and proofing time be saved, but also the high costs associated with data interpretation errors. Best of all, managers better control production workflows, the collaboration between proofing and approval is seamless, and final files are output easily for print and digital channels.
Take Multichannel Production To The Next Level
At its core, LAGO is a PIM, DAM, and marketing production solution with an integrated web-based collaborative workflow, versioning optimization, and proofing system. It consolidates data and assets from multiple sources in a central repository for print, e-commerce, mobile, social media, and point of sale. It starts with planning production efficiently with LAGO Whiteboard and directly integrating it into production with LAGO Layout.
The LAGO Whiteboard module gives marketing and product managers, planners, and agencies the ability to select and assign products – including all relevant SKU data and images – to specific pages via a web-based whiteboarding environment. Planners can access intelligent product data such as sales information or inventory status displayed as labels as they drag and drop into a list of populated page grids.
Because of the bidirectional nature of databases, the pre-layout results automatically populate LAGO Layout InDesign templates for the creative team, whether they are onsite or not. This means any planning layout change is instantly shown in the InDesign document and vice versa. As a result, LAGO Whiteboard is the ideal bridge for integrating product management into the marketing production process.


Enhance Productivity With Insightful Reporting
Streamlining marketing production with LAGO allows for more robust reporting that adds straightforward transparency to complicated processes. LAGO Workflow combined with LAGO Reports will enable administrators to analyze trends and gain valuable insights on resources allocated and where time is spent. Example reporting could include how many proofing cycles were used in print or digital production, specifically for individual pages or departments. If utilizing the LAGO Proof module, reports can reveal how many annotations were added per page concerning each proofing cycle. Analyzing these trends contributes even further to raising team efficiency and reducing the cost of managing complex multichannel campaigns.
We rely heavily on LAGO from Comosoft for an extremely efficient page creation process. With the seamless integration between soft proofing and production workflow, LAGO’s user interface simply has an advantage over all other providers. We particularly appreciate the configurability, which allows us to tailor everything to our needs. Our customers in the retail industry are constantly expecting greater efficiency – with LAGO, we can deliver it.
LAGO Customer Success Stories
Photo courtesy of Bass Pro Shops
Bass Pro Shops
Bass Pro Shops is the leading national retailer of outdoor gear and apparel with 200 retail and marine center locations across North America.
Photo courtesy of Lowe’s
Lowe’s Home Improvement
Founded in 1921, home improvement chain Lowe’s has become a Fortune 50 retailer, with over 2,000 locations and 300,000-plus employees worldwide.
Collaborative Workflow Insights from Comosoft
There’s a better way for retailers to bridge the print and digital gap for their weekly circular ads—without giving up the benefits of print.
Printed catalogs and flyers are decidedly not dead. Here are some of the reasons why they’re more important than ever. Before the web and mobile revolutions gave us so many screens, retail marketing and advertising directors had it easier.
The retail marketing landscape is evolving rapidly, reflecting technological advancements, consumer preferences, and sustainability. While 2024 saw the integration of artificial intelligence (AI), augmented reality (AR), and a focus on eCommerce and multichannel strategies, 2025 promises to take these trends further.
For grocery stores, managing product data is a complex challenge. With thousands of items to manage—each with unique attributes like seasonal availability, fluctuating prices, and specific labeling needs—grocery marketing demands precision and adaptability.
The primary goal of IT is to have every data element “mastered” in one place, with all elements linked and easily updateable. Retailers can benefit significantly from an SSOT-style product data approach even with their legacy data systems.
Industries that Use LAGO
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