Using a PIM & DAM to Gear Up for Holiday Shopping Now
Published On: July 13th, 2022|By Comosoft|3.9 min read|
We’re halfway to the holiday season, and you know what that means: it’s time to start preparing! Of course, there’s a lot to think about when gearing up for the holidays, but did you know that you can make the marketing production process more effortless by using PIM and DAM systems? Marketing teams are already thinking about the holiday shopping season, so they need data reliable data and updated assets. This blog explains how these systems can help you prepare for holiday shopping before cold weather arrives!
Utilize a PIM System
Due to inflation and volatile markets, the need for accurate pricing, availability, and information is critical. PIM systems, or product information management systems, are the backbone of large retail operations. They are crucial for ordering, tracking, shipping, and warehousing potentially millions of different products because they include most of the business information for every product sold. Sometimes they involve pricing and inventory levels, which are subject to sudden changes depending on the time of year, the region, or even unforeseeable events like pandemics or hurricanes.
PIM data is imported from manufacturers and other sources, but it’s feasible that none of them use the same metadata strategy. As a result, your IT team might spend too many hours resolving discrepancies and adding the missing information. It becomes genuinely mission-critical to have the proper solution when numerous business systems depend on reliable PIM data.
Organize with a DAM System
Digital Asset Management Systems, or DAM systems, are your company’s software solution for asset workflow and production – preserving, cataloging, sharing, and storing the digital assets your company uses daily. For example, the images, documents, videos, songs, and other media forms that your business employs for marketing and other promotional activities are referred to as digital assets. The success of your organization depends on having an effective asset workflow and a sound cataloging approach because these files are produced at a tremendous rate while your staff work.
Things get busy during the holidays, so ensuring your company is efficiently organized and prepared is of utmost importance. A significant administrative, centralized, and provisioning function of a digital asset management system ensures that a company’s brand image is consistent. DAM systems are becoming increasingly crucial to businesses due to the widening range of products and the growing demand for team assistance both inside and outside the office.
The best design and editing environment for the printed page is Adobe InDesign, although manual production takes time and is prone to user error. Due to the numerous associated text and visual elements that each product on the page contains, circular advertisements are susceptible to these issues. Thankfully, LAGO Layout offers a design management platform that automates manual tasks while giving designers the freedom to do their duties effectively. In additional, images and information about related products are linked to the relevant data sources.
Catalogs are essential because they grab people’s attention — they pull people’s eyes to the brand’s visual campaign. They set the story of the season’s campaign that assets will flow from. The requirement for multiple versions is arguably the most challenging component of catalog development.
Fortunately, LAGO automates the catalog versioning procedure. A single core catalog might provide the basis for several variations, each utilizing PIM and DAM data according to the instructions of the regional or branch marketing manager. In addition, the retailer’s website or mobile app can be filled with the same data from LAGO, further leveraging the “upstream” effort done by the product marketing department.
Designers using Adobe InDesign are still creating printed content in the form of compelling, beautiful catalogs. The difference is that, with LAGO, they can do so accurately from managed data and amplify output over multiple print (and online) versions in a fraction of the time.
Although digital publishing of circular ads and catalogs and online shopping have been rapidly expanding, one disadvantage is that shoppers cannot physically sample items like food before making a purchase. Customers or store pickers at conventional brick-and-mortar retailers like Walmart or Target can select particular steaks from the meat counter. When touching an avocado or a banana, they can also feel how ripe they are. On eCommerce platforms like Amazon, everything is ordered online and delivered right to your door, making it impossible to provide a personal touch.
The multichannel marketing approach enables retailers to bridge the gap between online and in-store shopping by giving customers flexibility. For example, customers may opt for home delivery or pick up items on their weekly shopping list and then create a second list for in-store visits for perishables, meats, and vegetables.