AVIF, which stands for “AV1 Image File Format,” is thought to be the upcoming image file format of the future. This format is essentially the protocol for storing AV1-compressed still and motion photos in HEIF files. Most tech experts consider the royalty-free video coding format AV1 to be the next development in media compression.
To produce high-quality photos, AVIF enables very effective lossy and lossless compression. AVIF compresses far better than the majority of currently used web formats (JPEG, WebP, JPEG 2000, and more). Images with the comparable visual quality might be up to ten times smaller than JPEGs. According to specific testing, AVIF offers a 50% file size reduction over JPEG while maintaining a comparable level of perceptual quality. Remember to analyze formats carefully because there are situations in which WebP lossless can be superior to AVIF lossless.
Because of its superior compression, AVIF can lower the size of image files. AVIF files download more quickly and use less bandwidth as a result. Because of this, it might enhance performance by speeding up the loading of photos.
Overall, AVIF does pass most of the tests, and WebP offers better support and compression than JPEG or PNG. As a result, you should, without a doubt, consider WebP when optimizing photos for your website. Considering AVIF for your purposes and implementing it as a progressive enhancement could be beneficial as the format spreads across many platforms and browsers. AVIF would eventually become more straightforward with better comparison tooling and faster encoding.
Advantages & Disadvantages
- A better compression method than other image formats lead to faster load times
- Adobe and other platforms not currently supporting this format
Browser & OS Support
- It is supported by Chrome, Firefox, and Opera but is currently not fully supported in Safari or Edge