DAM solutions are used to unify the work of multiple departments and many team members whom all play different roles within the same organization. Establishing things like roles and permissions not only makes it easier for everyone to use the same platform, but this process also gives all your assets an extra layer of security.
When you set roles and permissions, you can limit access to certain assets to specific campaigns or even a single team or department. This layer of permissions means unauthorized users can’t gain access to assets they don’t need, those still in development, and those awaiting approval. As a result, your assets stay secure, and everyone uses the most current version of every asset in your toolbox. Especially with cloud-based DAM platforms like LAGO, where cybersecurity is crucial, your team and third-party partners can securely access the assets they need from anywhere.
Similarly, it’s a good idea to set up access control functionalities. Often, organizations are handling photos that are copyrighted or have been created with one use in mind. When you establish access controls and restrict access to these assets, you limit the chance that an asset winds up in an unapproved use case that could exceed the bounds of copyright agreements.
BONUS: Speaking of copyright, you should use your DAM platform to set alerts on copyrighted assets to stay in the loop regarding upcoming expiration dates so you can renew licenses when necessary.