Fortunately, there is a solution to all five problems, and more, as retail marketers around the world are discovering. For example, Europe’s leading packaging, warehouse, and office supplies supplier has twenty-nine offices in sixteen different countries. With over 200,000 different products and billions of euros in revenue at stake, the company could not afford a manual workflow for its multichannel marketing campaigns. Instead, its PIM, DAM, and other data sources had to be connected, accurate, and agile—as did its planning, production, and collaborative approval workflows. Above all, each piece had to be quickly and automatically versioned to accommodate the vastly different conditions for each country.
Their answer was Comosoft LAGO, a fully integrated production automation platform for creating complex, data-driven, and omnichannel marketing. Once data was integrated and Comosoft added representatives from all sixteen countries into the LAGO web environment, the company could use the system to produce its print and digital catalog—at tremendous savings in time and cost.
The creative marketing director of any company has far too many things on their plate to stop and think about automation, integrated databases, versioning, or production workflows. And yet, their success depends on those very things. Without systems that communicate automatically and resolve the production bottlenecks, they cannot focus on their primary job, to control the creative design process and reach customers with compelling, customized campaigns.
Comosoft LAGO is many things. It’s more than a PIM, a DAM, a planning tool, a production automation system, and a versioning powerhouse. It is all of those things and more—combined to help creative marketing teams thrive in a relentless, multichannel world.