A Digital Asset Management (DAM) system is an intelligent solution to manage all your company’s assets, including photos, documents, videos, music, presentations, brandings, and other media needed for marketing and promotional use.
Digital asset management is about keeping your workflow moving and preserving your production plan. It helps you catalog, share, and store all of your digital assets in one place—and opens the lines of communication about where all of these assets are being used.
A DAM system can help you build a more efficient and collaborative workflow for designers, photographers, videographers, and art directors. Additionally, there is more time to focus effort on what they do best, like creating compelling content rather than searching for images or sending or requesting certain assets.
For marketing professionals, a DAM system frees you from countless hours searching through images or creating new ideas for print and digital campaigns. Using a single, central repository, you can quickly locate the content you need without sending requests to the creative team and waiting for a response.
Because DAMs are cloud-based, they make collaboration simple. You can share files from anywhere, at any time, and find what you need quickly. In addition, all of your company content comes from the same place, empowering brand consistency among all collaborators.
Digital asset management helps you share assets with your team and outside collaborators, retailers, and agencies. As a result, you can ensure your brand’s materials are distributed appropriately, that you are using the most updated images and assets, and that you are representing your brand the way you need to. It’s the ultimate collaboration tool.
LAGO DAM helps you:
- Consolidate your asset management in a single repository
- Share assets with team members via a central platform
- Automate the process of cataloging assets to increase collaboration efficiency
- Save critical information from loss or isolation on a particular employee’s device