4,000+ professionals use LAGO to simplify their marketing production workflows and multichannel marketing activities.
See for yourself just how you can significantly cut production time and costs.
LAGO Optimizes Marketing Production for these Industries
At its core, LAGO is a PIM, DAM, and Marketing Production solution with an integrated checkpoint-based collaborative workflow, versioning optimization, and proofing system.
We rely on the LAGO system for its highly efficient page-building process. Our retail clients expect greater efficiency and we’re more than happy to be able to deliver it.
We quickly discovered that Comosoft was a competent and far-sighted partner. Close and cooperative collaboration is at the core of the success of a PIM implementation.
We have a very long and intensive selection process behind us and are 100% sure that Comosoft is the right choice for us to have found enormously innovative, long-term partners. With this partner we can optimize internal processes and further enhance our competitiveness.
We are now in a position to modify data even late in the process, such as price changes or complicated versioning. This saves us time and enormously improves the quality of our advertising.
Optimize Your Media Production Process with LAGO
Advertising and marketing material can be planned, created, edited, and evaluated easily, via our intuitive user interface for workflow management. Data from various sources is fed into LAGO, simplifying the entire process and making it more efficient.
Our DAM technology allows your business to handle high volumes of critical assets.
Comosoft LAGO empowers many users, companies, and e-commerce sites worldwide.
LAGO systems are in place in multiple locations worldwide.
LAGO can produce thousands of PDFs (multiple ads, with regional variations, in up to 18 languages) per week.
Learning with LAGO
Everything starts with the proper planning! Learn how LAGO Whiteboard enables category management to perform these tasks efficiently in one central application that is connected to your ERP system as well as the marketing department including the leaflet design and production in the downstream process.
Multichannel Marketing Insights from Comosoft
The global product information management (PIM) market is poised for significant growth over the next few years. While the PIM market hit $9.9 billion in 2021—a testament to eCommerce and omnichannel selling—it’s anticipated that the overall market will reach $16.5 billion by 2026.
Those claiming that the power of print is waning need only look at the numbers to see how far this is from the truth. Print media is one of the most trusted media channels among consumers, who reportedly trust newspapers and magazines to help make a purchase more than any other type of advertising. In fact, 82 percent of Americans rely on newspaper and magazine advertising as a reliable source.
As retailers celebrate the end of the holiday shopping season and anxiously plan for the new year, one subject is on everyone’s mind: data. There’s so much of it, so decision-makers must ask some hard questions in 2024. Is our data managed as a “single source of truth” for marketing and advertising decisions?
The early results of using DecaSIM’s AI tools in conjunction with Comosoft LAGO showed that the two systems complement one another, each providing unique benefits for retail advertising and marketing directors. In this month’s article, we look at the two companies’ plans and what they mean for retailers of every kind.
With your catalog, your customers want to see specific details for each product they might be interested in, with a thorough description, price list, and eye-catching photos that help them see how your products can fit into their lives.
Online and omnichannel retailers must be ready for the 2023 holiday shopping season—and now is the time to prepare. After all, there's no time on Black Friday or Cyber Monday to manually update product details by hand or update prices and promotions simultaneously.
