LAGO Optimizes Marketing Production for these Industries
At its core, LAGO is a PIM, DAM, and Marketing Production solution with an integrated checkpoint-based collaborative workflow, versioning optimization, and proofing system.
We rely on the LAGO system for its highly efficient page-building process. Our retail clients expect greater efficiency and we’re more than happy to be able to deliver it.
We quickly discovered that Comosoft was a competent and far-sighted partner. Close and cooperative collaboration is at the core of the success of a PIM implementation.
We have a very long and intensive selection process behind us and are 100% sure that Comosoft is the right choice for us to have found enormously innovative, long-term partners. With this partner we can optimize internal processes and further enhance our competitiveness.
We are now in a position to modify data even late in the process, such as price changes or complicated versioning. This saves us time and enormously improves the quality of our advertising.
Optimize Your Media Production Process with LAGO
Advertising and marketing material can be planned, created, edited, and evaluated easily, via our intuitive user interface for workflow management. Data from various sources is fed into LAGO, simplifying the entire process and making it more efficient.
Our DAM technology allows your business to handle high volumes of critical assets.
Comosoft LAGO empowers many users, companies, and e-commerce sites worldwide.
LAGO systems are in place in multiple locations worldwide.
LAGO can produce thousands of PDFs (multiple ads, with regional variations, in up to 18 languages) per week.
Learning with LAGO
Everything starts with the proper planning! Learn how LAGO Whiteboard enables category management to perform these tasks efficiently in one central application that is connected to your ERP system as well as the marketing department including the leaflet design and production in the downstream process.
Multichannel Marketing Insights from Comosoft
The explosion of communication channels presents a unique challenge to overworked marketing professionals. Having a handle on your retail product information is the answer. Times were much simpler for retail marketing and advertising directors when our media choices were limited to print and broadcasting. Even in major markets, picking the most suitable newspaper or radio station to advertise your stores’ value was relatively easy. Traditional ads and store flyers could reach just about everyone.
As we celebrate our company's 30th anniversary, we proudly reflect on our exceptional journey, characterized by consistent growth, unwavering commitment, and groundbreaking achievements.
Our world may feel increasingly digital, but that doesn’t mean brands must rely solely on virtual methods to connect with consumers. While digital advertising accounts for around 55 percent of advertising in U.S. media, that doesn’t mean that marketing officials should count out print media.
Our world may feel increasingly digital, but that doesn’t mean brands must rely solely on virtual methods to connect with consumers. While digital advertising accounts for around 55 percent of advertising in U.S. media, that doesn’t mean that marketing officials should count out print media.
The science of Digital Asset Management (DAM) emerged in the 1990s in response to the rapid influx of images and other media files created by digital cameras, scanners, and personal computers. DAM became the only logical way to organize, identify, and store these huge, typically unstructured data files “piled up” in local hard drives and servers. Potentially, it could undo the chaos and help businesses find and use digital assets efficiently.
Time to Market (TTM) is a pivotal success factor in the manufacturing industry, particularly when developing new products. The process involves numerous stages and steps, including the creation of catalogs and product brochures, often with a multitude of collaborators working in unison to prepare the product for the market.