What is the difference between MAM & DAM?

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What is the difference between MAM & DAM?

Published On: November 20th, 2020|By |0.3 min read|

The abbreviation MAM stands for Media Asset Management. DAM stands for digital asset management. A MAM is in most cases mainly aligned to the storage of picture, video and audio files. A DAM takes this idea further by also storing, centralizing and managing other types of files that are important for a consistent brand experience (text and HTML files, presentations, etc.).

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