A Retail Media Network refers to large retailers’ own sales platforms that can be used as advertising platforms for their own or third party advertising. External advertisers thus gain access […]
Product managers on any team would utilize a Product Information Management system (PIM) to properly organize, define, and track the variables that compose their products.
A Product Information Management or PIM system is a software solution for businesses with complexities and challenges in managing marketing data for their products.
A well-maintained modern PIM system avoids mislabelling of products, shortens time-to-market and automates routing to sales and advertising channels.
Product information includes for example prices, article numbers and multilingual product texts, but also information for logistics and product photos.
The term Product Experience Management (PXM) is a product-focused variant of Customer Experience, which has become a popular marketing term in the retail industry.
A Digital Asset Management System (DAM) is your company’s software solution to preserving, cataloging, sharing, and storing the digital assets your company needs to function.
In a DAM system, for example, it is possible to search and filter on the basis of metadata that is read from the stored assets.
The importance of DAM systems for companies is constantly increasing with the growing variety of products and the growing need for virtual networking of teams at international locations.