Customer expectations and buying journeys constantly evolve, and manufacturers can no longer rely on traditional sales channels alone. B2B buyers are increasingly digital-first, exploring options online before ever speaking with a sales rep.

Retail marketing teams can optimize their technology, now and beyond, using simpler workflows, unified data, and greater collaboration.

Sustainability is no longer a buzzword—it’s a business imperative. Companies across industries prioritize eco-friendly initiatives to meet consumer expectations, drive efficiency, and reduce costs.

We are pleased to announce that with LAGO TANA 6.6, many powerful PIM functions of our LAGO Explorer have been integrated into our web application LAGO PIM. This strategic step enables more efficient, platform-independent use with optimized usability.

Predictive AI models can empower retail marketing teams, optimizing their multichannel campaigns and achieving higher ROI.

Forging meaningful customer connections is paramount to brand loyalty. While digital marketing remains dominant, print marketing has resurged, offering a tangible, personalized touch that digital channels often lack.

There’s a better way for retailers to bridge the print and digital gap for their weekly circular ads—without giving up the benefits of print.

Crafting strategies that deliver maximum return on investment (ROI) are essential for navigating today’s marketing challenges. Integrating Product Information Management (PIM) and Digital Asset Management (DAM) systems has become a cornerstone for success in this environment.

Printed catalogs and flyers are decidedly not dead. Here are some of the reasons why they’re more important than ever. Before the web and mobile revolutions gave us so many screens, retail marketing and advertising directors had it easier.