Online and omnichannel retailers must be ready for the 2023 holiday shopping season—and now is the time to prepare. After all, there's no time on Black Friday or Cyber Monday to manually update product details by hand or update prices and promotions simultaneously. 

A mere eleven months ago, OpenAI launched the public version of its AI-based, large language model, ChatGPT. In that short time, the noise surrounding AI has dominated the media, boardroom conversations, and almost every social gathering on the planet.

Digital catalogs are one way that retailers are helping customers dive deeper into their brand, explore their products, and learn more about who they are and what they have to offer.

There is little doubt that mastery of one’s data is the “secret sauce” for retailers’ and manufacturer’s success in an increasingly competitive world. Making the right data-driven decisions will make all the difference.

Email marketing is one of the most popular ways brands connect with their target audiences—far more so than traditional mail or almost any other marketing channel. But when the average person sends and receives around 121 emails daily, inspiring recipients to open up can be challenging. 

Without a doubt, Artificial Intelligence is the number one story of 2023, with breaking news and hyperbolic predictions popping up daily. Retailers and their partners are justifiably concerned. Retail marketing and advertising directors are asking what AI will mean for their current operations and the future of retail marketing in general.

An important factor for successful collaboration between internal and external teams is a common platform that automates crucial workflows.

Large, national retailers—and even smaller, regional ones—often must cope with several logistical and market challenges. One of these is the rapid proliferation of media channels.

An important factor for successful collaboration between internal and external teams is a common platform that automates crucial workflows.