Marketers are armed with a plethora of information on customer transactions and regional buying behaviors. Some retailers are using print catalogs and direct-mail products to focus on reaching those that spend more, or are likely to spend more. It also becomes a more intimate and less crowded form of advertising than Facebook, Google, or email. Some retailers use print circular placement in weekly mailings with regional-specific offerings, like Texas-based items for a major grocer in Texas or collegiate items for retailers in specific states. That amount of data and print production takes tools to make teams work efficiently without being bogged down with manual processes.
Turning the page on a multichannel mix, print catalogs or retail circulars and online activity are not separate experiences.
Knowing that retailer catalogs and grocery print circulars are important sales drivers with increasing marketing ROI, more companies are turning to multichannel marketing software to simplify production workflows and digital output of their print materials.
Comosoft LAGO optimizes marketing print production and multichannel implementation for retail, grocers, agencies, and more. At its core, LAGO is a PIM, DAM, and marketing production solution with an Adobe InDesign integration for checkpoint-based design, collaboration, versioning optimization, proofing, and digital output. Click here to see LAGO in action or to schedule a brief demo.