To retain their resellers’ loyalty—and make it easier for them to do business—B2B manufacturers must turn their product catalogs into multichannel efficiency tools.

The grocery industry is evolving at an unprecedented rate. What once relied on weekly print circulars, in-store signage, and one-size-fits-all promotions have transformed into a multichannel ecosystem powered by digital loyalty programs, personalized promotions, and data-driven insights.

While artificial intelligence (AI) dominates headlines, its real value for retailers lies in its ability to turn data into actionable insights that anticipate trends and drive business success.

B2B manufacturing marketing is shifting at a rapid pace. Outdated methods like static brochures and trade shows are giving way to a fast-moving, data-driven digital ecosystem.

Now that the holiday marketing planning season has begun, retailers need to assess their entire planning, design, and production ecosystem.

Retail marketers are under constant pressure to deliver personalized, timely campaigns across numerous channels while juggling ever-changing inventory, promotional calendars, and evolving customer expectations.

As the number of media channels grows, brands need a way to centralize assets and automate workflows—ensuring a cohesive brand experience at every touchpoint.

Marketing and creative teams are under more pressure than ever. From managing a flood of campaigns across digital and print to coordinating with remote collaborators and external partners, the demand for speed and accuracy is relentless.

The latest LAGO features bring more automation, control, and efficiency to your production process, so you can focus on what matters most. Read on to see what’s new!