The consumer landscape is rapidly shifting as savvy shoppers turn to their digital devices to shop online and find retail deals. However, that doesn’t mean retail circulars have become entirely obsolete!

In this article we focus more on the “front end” of the catalog production process - the cost of planning and managing these complex, often beautiful, and compelling marketing vehicles.

With so many challenges and channels to master, good marketing creative directors need every edge they can get. One such edge is the humble – and often marginalized – retail circular or flyer.

For decades, LAGO has been a bridge between all departments and users, handling communication with ease.

As is the case with any industry that wishes to survive as the world evolves, the printing industry has also evolved alongside it to stay relevant and increase revenue.

We’re thrilled to announce that Comosoft has joined the Constellation group of companies under one of its subsidiaries, Aquila.

Now more than ever, catalogs are effective because of technological innovations that enable companies to target customers based on their interests and buying habits.

In a world where the flood of ephemeral online ads is quickly seen and forgotten just as fast, the humble printed catalog or flyer can have a long-lasting effect on the consumer.

Today’s savvy retail chains are choosy – as they should be – when it comes to allocating their advertising dollars. Whether printed or digital, circular ads are still one of the most valuable and reliable ways to reach consumers.