Automatically Build and Output Weekly Circular Ads (and Versions) With LAGO
Weekly circular ads and flyers (printed or digital) are the lifeblood of a retailer’s marketing program. The larger the retailer and its inventory of products, the more challenging it is to produce compelling and accurate flyers using SKU data that promote high-margin products. Even more challenging is to create multiple versions of that same flyer that support various regions and markets.
Comosoft LAGO is the industry-leading retail circular production software for complete automated production and management for both print and digital weekly circular ads.
Global retailers use LAGO to simplify their circular ad production workflows and multichannel marketing activities.
See for yourself just how you can significantly cut production time and costs.
Build Circulars Faster and More
Accurately With The Integrated InDesign
In today’s competitive market, you need to show your customers the most updated product information quickly and accurately to influence their purchasing decisions before they go to a competitor.
The LAGO Layout InDesign plugin gives graphic designers and production artists creative autonomy and greater efficiency with automated SKU-based layouts. In addition, it seamlessly integrates with Adobe InDesign to directly communicate with your assets (DAM) and data (PIM) to eliminate manual typesetting and image placement. No matter the size of the weekly circular ad or its many versions,
LAGO’s logic-driven InDesign templates automate page building and
ensure consistent branding, eliminating the risks of user error.
Automatically Optimize and Output Complex Versioning
No matter how many languages or regional variations your print circulars or catalogs require, you can automatically optimize the minimal number of versions needed and output for print production. The LAGO Version Optimization module makes it possible with a built-in algorithm that evaluates data fields within the Adobe InDesign document. As a result, production artists and graphic designers can do away with manually building individual versions based on variable data (like pricing or product availability), eliminate the extensive proofing process associated with each of those versions, and remove the possibility of errors from data interpretation. In addition, the weekly circular workflow becomes easily controlled for production managers, collaboration for proofing and approval is seamless, and final files are easily out for print and digital channel.
Increase Efficiency by Streamlining Production & Collaboration
Powerful PIM & DAM Integration
Turn complex product data into well-designed circular ads quickly and efficiently while merchandisers prioritize items with high margins or excess inventory.
Integrated InDesign Plugin For Automatic Page Building
Give designers creative autonomy, accountability, and greater efficiency with dynamic layouts that can build content automatically.
Collaborative Workflow & Proofing
A web-based system powered by Adobe InDesign Server provides user-friendly commenting tools and intuitive task lists for an all-inclusive proofing process.
Optimize Circular Ad Versioning
Automate the output of all versioning no matter how many languages or regional variations you require.
Streamline Print Planning & Publishing
Manage printers, batch versioning, and automatically export final files and data to defined print service providers.
Multichannel Production Output
Manage and output content (including XML files) from your print production to publish online interactive digital circular.
LAGO Customer Success Stories
Photo courtesy of Bass Pro Shops
Bass Pro Shops
Bass Pro Shops is the leading national retailer of outdoor gear and apparel with 200 retail and marine center locations across North America.
Photo courtesy of Lowe’s
Lowe’s Home Improvement
Founded in 1921, home improvement chain Lowe’s has become a Fortune 50 retailer, with over 2,000 locations and 300,000-plus employees worldwide.
Retail Circular Production Insights from Comosoft
As this whirlwind of a year begins to wind down, agencies can expect a surge of new 2022 campaign initiatives. Unfortunately, that means dealing with one item that is always in short supply: enough time to get things done!
The drudgery of creating circulars and other retail marketing material is a costly burden for any organization. Thankfully, manual labor (and the potential for expensive mistakes) is significantly reduced via intelligent integration of a company's data sources with the workflow automation available in Comosoft LAGO
This year’s traditional, post-Thanksgiving mayhem has been spiked by the COVID pandemic—but retailers are regrouping. With more agile digital tools and strategies, they will continue to create special occasions to celebrate consumer spending.
Retailers are faced with enormous challenges in sustaining their mobile-friendly, digital output. The solution can be found in their workflow for print.
When a retailer has hundreds of thousands of SKUs and over 2,000 stores, how can it leverage all that data effectively—and profitably—in its public marketing efforts?
Industries that Use LAGO
CONTACT US FOR AN EXPLORATORY DEMO OF LAGO + DECASIM
Ready to transform your multichannel marketing production? Let’s connect. Find our contact information and office locations, and contact our team to explore how we can help you achieve your goals.