Streamline Print and Digital
Catalog Creation with LAGO
Creating product catalogs at scale is complex. Marketing teams must coordinate product data, images, pricing, layouts, and approvals while ensuring every version stays accurate and on brand.
LAGO’s catalog management and production software brings product data, digital assets, and collaborative workflows together in one platform so teams can create, update, and publish catalogs faster across print and digital channels.
This unified approach reduces manual work, improves data accuracy, and accelerates catalog publishing across every version and market.
What Is Catalog Production Software?
Catalog production software connects product information, digital assets, and layout workflows to streamline the creation of print and digital catalogs. Instead of manually assembling catalog pages from multiple systems, teams can automatically place product data and images into layouts, manage approvals, and publish updated catalogs across channels.
For retailers and manufacturers managing large assortments, catalog software helps ensure product information stays accurate, consistent, and easy to maintain.
Key Capabilities of LAGO Catalog Production Software
Automated Catalog Layout Creation
LAGO connects product information with layout templates so teams can place products into catalog pages quickly without manual copy-and-paste work.
Through its Integrated InDesign Workflow, product data, pricing, and digital assets flow directly into Adobe InDesign layouts. Designers can continue working in familiar tools while ensuring catalog pages remain accurate across every version.
Once layouts are created, teams can move seamlessly into collaborative review and approval workflows to finalize catalog pages efficiently before publication.
Centralized Digital Asset Management
Catalog production depends on accurate, up-to-date images and marketing assets.
LAGO incorporates digital asset management capabilities so product images, lifestyle photography, and brand assets remain organized and accessible throughout the production process.
This ensures the correct assets are used across all catalog pages and versions.
Collaborative Workflow and Approval Management
Catalog creation often involves multiple teams reviewing and approving content before publication.
LAGO provides collaborative workflow tools that allow teams to review layouts, request changes, and approve pages directly within the system.
This reduces reliance on email chains and external proofing tools while improving visibility into the process.
Versioning for Regional and Seasonal Catalogs
Retailers and manufacturers often produce multiple catalog versions for different markets, languages, and product assortments.
LAGO enables teams to manage these variations efficiently while maintaining a single source of truth for product data and assets.
This allows teams to create regional, seasonal, and promotional catalog versions without duplicating work.
Catalog production software complements product information management and digital asset management platforms but serves a different purpose. PIM systems focus on managing structured product data such as descriptions, specifications, and pricing.
Digital asset management systems organize images, videos, and marketing assets. Catalog production software connects both systems with layout automation and workflow tools so teams can transform product data and assets into finished catalogs.
Can Catalog Production Software Support Both Print and Digital Catalogs?
Yes. Modern catalog production software supports both print and digital publishing.
LAGO allows teams to generate print-ready layouts while also preparing product content for digital catalogs, online product experiences, and multichannel marketing campaigns.
This flexibility helps organizations maintain consistent product information across every customer touchpoint.
Who Benefits from Catalog Production Software?
Catalog production software is particularly valuable for organizations managing large product assortments, frequent promotions, or complex product catalogs.
Industries that benefit most include:
Produce weekly circulars and promotional catalogs requiring rapid updates, regional variations, and accurate pricing across locations.
Publish large product catalogs, line sheets, and technical product guides while maintaining accurate specifications.
Produce visually rich catalogs and lookbooks while coordinating product imagery, descriptions, and seasonal assortments.
Support marketing teams managing product catalogs, promotional materials, and product launches across multiple markets.
Coordinate catalog production and marketing materials for multiple clients while maintaining consistent workflows and brand standards.
By streamlining workflows and connecting product data with design tools, these organizations can produce catalogs faster while maintaining accuracy, brand consistency, and production efficiency.
Frequently Asked Questions
Catalog Production Insights from Comosoft
The global product information management (PIM) market is poised for significant growth over the next few years. While the PIM market hit $9.9 billion in 2021—a testament to eCommerce and omnichannel selling—it’s anticipated that the overall market will reach $16.5 billion by 2026.
Those claiming that the power of print is waning need only look at the numbers to see how far this is from the truth. Print media is one of the most trusted media channels among consumers, who reportedly trust newspapers and magazines to help make a purchase more than any other type of advertising. In fact, 82 percent of Americans rely on newspaper and magazine advertising as a reliable source.
As retailers celebrate the end of the holiday shopping season and anxiously plan for the new year, one subject is on everyone’s mind: data. There’s so much of it, so decision-makers must ask some hard questions in 2024. Is our data managed as a “single source of truth” for marketing and advertising decisions?
