Our world may feel increasingly digital, but that doesn’t mean brands must rely solely on virtual methods to connect with consumers. While digital advertising accounts for around 55 percent of advertising in U.S. media, that doesn’t mean that marketing officials should count out print media.

The science of Digital Asset Management (DAM) emerged in the 1990s in response to the rapid influx of images and other media files created by digital cameras, scanners, and personal computers. DAM became the only logical way to organize, identify, and store these huge, typically unstructured data files “piled up” in local hard drives and servers. Potentially, it could undo the chaos and help businesses find and use digital assets efficiently.

Time to Market (TTM) is a pivotal success factor in the manufacturing industry, particularly when developing new products. The process involves numerous stages and steps, including the creation of catalogs and product brochures, often with a multitude of collaborators working in unison to prepare the product for the market.

Print catalogs are still essential, but the retail world has fully transitioned to the digital age. Brands cannot afford to ignore the benefits of well-planned, integrated digital catalogs.

Populating product data means bringing together a plethora of data sources and teams to come up with shared data that becomes part of each asset within your system. This product data then goes seemingly everywhere within your organization as is distributed across all of your commerce channels. And if it’s not serving you the way it should, that may pose a problem.

By many accounts, it can be difficult for teams to find what they need quickly and efficiently, even from within their organization. In fact, 26 percent of workers between the ages of 35 and 44 spend up to 5 hours each day looking for the data, assets, or information they need to do their job. 

For retailers, the right digital solution does not have to be disruptive. It should grow with the organization—and focus on output, accuracy, and efficiency.

There are many digital asset management systems available today. To pick the right one, you must understand your pain points and your organization’s requirements.

Companies that employ multichannel marketing approaches benefit significantly from these strategies. Why is this? It’s because that’s how today’s consumers shop.