Your DAM platform holds a lot of responsibility. It’s where collaboration happens—and with good reason. After all, once a digital asset leaves your DAM solution, you lose control over that asset. That means:
- Vendors, partners, and team members may wind up using an outdated asset or an asset that doesn’t fit your current brand standards.
- Marketing materials may include photos with expired digital rights, and you could have no idea and no control over this happening.
- You don’t gain access to asset metadata, which can help you track usage patterns to better understand what assets serve you the best.
A cloud-based DAM solution helps you retain control of your valuable digital assets while fostering partnerships, workflows, and collaboration from anywhere. But what about security? How well does it keep you protected? Here are factors to consider when looking for a secure cloud DAM platform.
Share Files Securely With Internal Teams and Outside Partners
Anytime you share assets with anyone, including your team, agencies, and retail and distribution partners, it is a calculated risk, especially if you’re about to launch a new campaign, service, or product. You’re juggling many things simultaneously, including embargo dates, product testing, final edits, publishing deadlines, and more.
Your DAM solution can help you track and safeguard assets with external vendors, third-party partners, and your team whenever you need to share assets without compromising your security.
Track the Usage of Your Assets
Your marketing teams need a way to analyze which assets are getting used and why. This gives you unprecedented data about which visuals offer the highest performance and how to attune your marketing strategies. In addition, your DAM system must track your digital assets once they are distributed.
Especially when dealing with things like embargo dates and related protected images, you can manage the reach of your assets, detect unauthorized usage (and potential activity from cybercriminals), and protect your brand’s intellectual property.
Monitor & Audit User Access
What happens if assets are compromised by user access or a data breach? First, you need to know the source of the leak right away to mitigate further damage. Leak detection and complete records of user access to assets are essential when content is leaked or misused.
When you choose a DAM solution that monitors and manages all access, you’ll better understand where your assets are going and who is seeing them.
Other Security Measures to Consider
Security isn’t just something you paste on top of your DAM tool—or any software solution, for that matter. Other security features to look for include: