Predictive AI models can empower retail marketing teams, optimizing their multichannel campaigns and achieving higher ROI.

Forging meaningful customer connections is paramount to brand loyalty. While digital marketing remains dominant, print marketing has resurged, offering a tangible, personalized touch that digital channels often lack.

There’s a better way for retailers to bridge the print and digital gap for their weekly circular ads—without giving up the benefits of print.

Crafting strategies that deliver maximum return on investment (ROI) are essential for navigating today’s marketing challenges. Integrating Product Information Management (PIM) and Digital Asset Management (DAM) systems has become a cornerstone for success in this environment.

Printed catalogs and flyers are decidedly not dead. Here are some of the reasons why they’re more important than ever. Before the web and mobile revolutions gave us so many screens, retail marketing and advertising directors had it easier.

The retail marketing landscape is evolving rapidly, reflecting technological advancements, consumer preferences, and sustainability. While 2024 saw the integration of artificial intelligence (AI), augmented reality (AR), and a focus on eCommerce and multichannel strategies, 2025 promises to take these trends further.

For grocery stores, managing product data is a complex challenge. With thousands of items to manage—each with unique attributes like seasonal availability, fluctuating prices, and specific labeling needs—grocery marketing demands precision and adaptability.

The primary goal of IT is to have every data element “mastered” in one place, with all elements linked and easily updateable. Retailers can benefit significantly from an SSOT-style product data approach even with their legacy data systems.

Manufacturers and industrial suppliers rely on printed and digital catalogs for brand awareness and overall growth. That makes good data management and workflow the top priority.