Connect Product Information, Digital Assets, Workflows, and Publishing
Managing high-volume marketing production becomes difficult when product data, images, layouts, approvals, and publishing processes are spread across disconnected systems.
LAGO is Comosoft’s enterprise marketing production platform. It connects product information, digital assets, planning, creative production, workflow automation, proofing, personalization, and publishing so organizations can produce accurate marketing content more efficiently.
Teams can use LAGO to manage catalogs, circulars, sales materials, ecommerce content, personalized communications, and other print and digital marketing experiences from one connected environment.
What Is LAGO?
LAGO is a modular marketing production platform designed for organizations that design large product catalogs, produce weekly circulars, have frequent content updates, manage complex workflows, and output to multiple publishing channels.
Instead of managing product information, digital assets, layouts, reviews, and output as separate processes, LAGO connects them all. This helps teams reduce manual work, maintain content accuracy, and move marketing materials from planning to multichannel publication with greater visibility and control.
How Does LAGO Connect the Marketing Production Process?
LAGO supports the marketing production process from early planning through final output.
Explore LAGO Software Solutions
LAGO provides connected software capabilities through different modules that support every part of the marketing production process.
Product Information Management System
Centralize and structure product information such as SKUs, descriptions, pricing, attributes, specifications, and related media.
LAGO PIM creates a reliable source of product content that can be used across print and digital marketing channels. It can also connect with existing product, sales, inventory, distribution, and ecommerce systems.
Digital Asset Management System
Organize product images, videos, documents, presentations, logos, and other marketing files in a centralized repository.
LAGO DAM helps teams find approved assets, reduce duplicate files, maintain version control, and connect digital content directly to marketing production workflows.
Direct Individualized Marketing System
Combine customer information, product data, digital assets, and templates to create more relevant communications.
LAGO DIM supports personalized print, email, HTML, and cross-channel campaigns based on customer details, preferences, purchase history, and related product content.
LAGO Layout InDesign Plugin
Connect Adobe InDesign directly to LAGO product data, digital assets, workflows, and proofing tools.
Designers can work within a familiar creative environment while accessing current content, using logic-driven templates, and updating linked information without manually rebuilding layouts.
Automate Marketing Production
LAGO connects people, content, and production tools to simplify the work required to create and publish marketing materials.
Coordinate planners, creative teams, decision-makers, external partners, and production specialists within a shared process.
Automated task assignments, defined checkpoints, permission controls, and production reporting help teams understand what needs to happen, who is responsible, and where each project stands.
Manage national, regional, market-specific, language-specific, store-specific, or customer-specific content variations.
LAGO helps calculate and produce the versions required based on information such as pricing, product availability, geography, and audience, reducing the need for designers to build every variation manually.
Industries LAGO Supports
LAGO helps organizations manage extensive product information, high-volume content production, frequent updates, and multichannel publishing requirements.
Manage weekly circulars, product pricing, digital ads, in-store promotions, and localized campaigns while supporting fast production schedules and store-specific variations.
Coordinate product content, promotions, catalogs, ecommerce experiences, and regional campaigns across print, digital, and in-store channels.
Connect structured product data, technical information, images, and specifications to catalogs, line sheets, sales materials, and distributor content.
Manage seasonal collections, product imagery, campaign assets, catalogs, and regional or multilingual content while maintaining a consistent brand presentation.
Turn complex product information into catalogs, sales materials, digital content, and partner communications that remain accurate as products and specifications change.
Coordinate client assets, campaign production, creative workflows, feedback, approvals, and output across multiple teams and accounts.
Why Choose Comosoft?
Comosoft has decades of experience helping organizations manage complex product information and automate data-intensive marketing production.
More than 4,000 marketing and production professionals use LAGO to support multichannel marketing activities. Its modular structure allows organizations to connect the capabilities they need while working with Comosoft’s implementation, integration, training, and support teams.
