Streamline Your Grocery Retail Marketing with LAGO

Say goodbye to the chaos of managing circulars, digital ads, and in-store promotions. LAGO’s powerful PIM + DAM solution automates and simplifies your retail marketing, ensuring accuracy, consistency, and efficiency across all channels.

Stay ahead with seamless workflows, personalized promotions, and effortless campaign execution.

Giant Eagle uses LAGO
Kroger uses LAGO
Raja uses LAGO
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Ahold Delhaize uses LAGO

Optimize Weekly Circular Advertising and Multichannel Campaigns With A Centralized PIM and DAM System

Marketing teams in the grocery industry are under pressure to produce high-quality circulars, digital ads, and in-store promotions—all while managing massive amounts of product data. The challenge? Keeping everything accurate, consistent, and efficient across all marketing channels.

That’s where LAGO comes in. Our grocery store PIM (Product Information Manager) along with its integrated DAM, simplifies and automates your retail circular production, helping you create engaging, personalized promotions at scale without the headaches.

Your Challenges, Solved!

The Problem: Manual Processes & Data Silos

Disorganized product information leads to errors in circular advertising and online promotions.

Manually creating multiple ad versions for different locations is time-consuming and inefficient.

Coordinating across print, digital, and in-store promotions is overwhelming without a streamlined system.

The Solution: LAGO

LAGO is a powerful supermarket software solution for the grocery industry that centralizes product data (PIM for grocery), consolidates assets (DAM), and integrates with Adobe InDesign to automate production for print, e-commerce, social media, and your entire marketing ecosystem. With AI integration, you can take it even further by optimizing promos, analyzing seasonality, pricing, and product data to simulate real-world scenarios.

With LAGO, you can:

Automate Weekly Circular Ad Production

Generate multiple ad versions quickly, reducing errors and increasing efficiency with our LAGO InDesign plugin.

Maintain Marketing Consistency

Ensure accurate brand assets and product data across all marketing channels and regions.

Improve Workflow & Collaboration

Unite planners and creatives to manage tasks, proofing, approvals, and multichannel campaigns from one place.

Enhance Multichannel Marketing

Seamlessly integrate print, digital, and mobile promotions.

Scale with
Ease

Support growth while reducing the time and cost of campaign production.

Be Effective
With AI

Plan optimized promotions with AI that considers seasonality, pricing, and product data to simulate customer engagement.

A strong core is the foundation of efficient marketing operations.

The LAGO Core, combined with one or more LAGO Modules, gives supermarket and grocery retailers complete control over their circulars and promotional materials—from planning to final production—all within a single, integrated solution.

What Our Clients Say

We rely on the LAGO system for its highly efficient page-building process. Our retail clients expect greater efficiency and we’re more than happy to be able to deliver it.

Director of Advertising Technologies, ITG

We quickly discovered that Comosoft was a competent and far-sighted partner. Close and cooperative collaboration is at the core of the success of a PIM implementation.

Grit Marlow-Buchholz, Zitra

We have a very long and intensive selection process behind us and are 100% sure that Comosoft is the right choice for us to have found enormously innovative, long-term partners. With this partner we can optimize internal processes and further enhance our competitiveness.

Hélène Gariba, RAJA Media

We are now in a position to modify data even late in the process, such as price changes or complicated versioning. This saves us time and enormously improves the quality of our advertising.

Creative Services Director, Major North America Retailer
How It Works

A Simple 3-Step Plan

  • 1
    Centralize Your Data – Sync product information, images, and pricing in one location.
  • 2

    Automate Weekly Circular Ad Production – Leverage smart InDesign templates to create customized promotions at scale.

  • 3

    Distribute Seamlessly Across Channels – Output to print, digital, e-commerce, and in-store all powered by one system.

LAGO retail marketing automation software for managing product data, digital assets, and campaign production workflows
Outdated Workflows, Costly Mistakes

The Risk of Sticking with Outdated Methods

  • Inconsistent promotions across digital, print, and in-store ads.

  • Slow turnaround times, leading to missed sales opportunities.

  • Error-prone processes that result in revenue loss or damage to your brand’s reputation.

But with LAGO, your supermarket PIM system, integrated DAM and InDesign plugin does the heavy lifting so you can focus on strategy, creativity, and revenue growth.

Frequently Asked Questions

LAGO is specifically designed for retailers, offering automated weekly circular advertising production, multichannel integration, and Adobe InDesign compatibility—features that generic PIM systems lack.

LAGO automates the creation of multiple ad versions, ensuring accurate pricing, promotions, and localization—saving you time and reducing errors.

Yes! With our systems integration team, LAGO can be connected with e-commerce, CRM, and digital asset management tools, providing a unified marketing workflow.

Most grocery retailers can onboard LAGO within weeks, depending on system complexity, implementation, and team training needs.

Absolutely! Whether you’re producing weekly grocery store circulars, digital promotions, or social media ads, LAGO keeps everything consistent and streamlined.
FREE DOWNLOAD

The Grocery Marketer’s Production Evaluation Tool

Discover how to assess your grocery marketing technology, streamline production, and drive sustainable growth. Download our free PDF for strategic insights and actionable steps to optimize your operations and stay ahead in the industry.

Supercharge Your Grocery Marketing with LAGO

Contact us for a demo of LAGO and discover how leading supermarket retailers save time, reduce costs, and increase revenue with our powerful grocery store PIM software and integrated DAM.