How PIM & DAM Are Essential to Retail Ecommerce Success
How does the ecommerce experience inform retail marketing and advertising strategy? More importantly, what tools will help retail marketers and advertisers succeed across multiple channels?
Can Digital Catalogs Enhance Your Business?
With today's tools, retailer’s marketing and advertising departments can track results and reach their goals with greater precision through digital means and digital catalogs are one of those tools.
Using a PIM & DAM to Gear Up for Holiday Shopping Now
Marketing teams are already thinking about the holiday shopping season, so they need data reliable data and updated assets.
Automate Retail Catalogs – From Conception to Completion
In this article we focus more on the “front end” of the catalog production process - the cost of planning and managing these complex, often beautiful, and compelling marketing vehicles.
Print Catalogs: Why They Need to Be Added to Your Retail Marketing Toolbox
Now more than ever, catalogs are effective because of technological innovations that enable companies to target customers based on their interests and buying habits.
No Compromises with Design & Data
Accelerate multichannel marketing with InDesign production of circulars and catalogs - without sacrificing good design.
LAGOmation: The Real-World Promise of Data Driven Marketing Automation
Industrial automation is an accepted reality. Automating marketing communication production is a much different thing. Is automation even possible in the fast-moving, data-intensive world of multichannel marketing?
The Future of Black Friday for Retailers
This year’s traditional, post-Thanksgiving mayhem has been spiked by the COVID pandemic—but retailers are regrouping. With more agile digital tools and strategies, they will continue to create special occasions to celebrate consumer spending.
Crossing the Digital Chasm
Retailers are faced with enormous challenges in sustaining their mobile-friendly, digital output. The solution can be found in their workflow for print.