What you see or read far less often is a down-to-earth explanation of ordinary business data and how that data can make marketing a truly efficient process.
Life without e-commerce is inconceivable today. Brick-and-mortar store managers may resent it, but mobile e-commerce is here to stay.
One advantage of digitization is that company processes have become leaner and more accessible thanks to new tools and innovations.
Originally developed in the 1990s, DAM was a response to the rapid growth of digital image volume and the increasing difficulty users had finding individual images.
In this article we focus more on the “front end” of the catalog production process - the cost of planning and managing these complex, often beautiful, and compelling marketing vehicles.
Alongside many retailer tech-first approaches over the years, putting ad spend toward something more analog: the print catalog, sent alongside a slew of other direct-mail products, offers an incredible opportunity to deliver rich, tactile shopping experience targeting prospects as well as existing customers.