One advantage of digitization is that company processes have become leaner and more accessible thanks to new tools and innovations.
Are you ready to make 2023 the best DAM year yet? You’re a DAM professional, and you know many options on the market today. The secret to finding the right solution lies in knowing what you need, what your team requires, what your operations are, and how your new technology aligns with your current digital ecosystem. Here’s what you need to know.
If you want to make smart, worthwhile improvements to your retail marketing strategy in 2023, it will be essential for you to make friends with digital technology.
As every InDesign user (and creative services manager) is painfully aware, it takes a lot of effort to produce high-quality advertising pieces.
Originally developed in the 1990s, DAM was a response to the rapid growth of digital image volume and the increasing difficulty users had finding individual images.
Digital marketing and its tools offer companies the excellent opportunity to bring more diversity into their marketing campaigns.
Marketing teams are already thinking about the holiday shopping season, so they need data reliable data and updated assets.
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The consumer landscape is rapidly shifting as savvy shoppers turn to their digital devices to shop online and find retail deals. However, that doesn’t mean retail circulars have become entirely obsolete!
In this article we focus more on the “front end” of the catalog production process - the cost of planning and managing these complex, often beautiful, and compelling marketing vehicles.
