Using a PIM & DAM to Gear Up for Holiday Shopping Now
Marketing teams are already thinking about the holiday shopping season, so they need data reliable data and updated assets.
Do Consumers Still Use Retail Circulars?
The consumer landscape is rapidly shifting as savvy shoppers turn to their digital devices to shop online and find retail deals. However, that doesn’t mean retail circulars have become entirely obsolete!
Automate Retail Catalogs – From Conception to Completion
In this article we focus more on the “front end” of the catalog production process - the cost of planning and managing these complex, often beautiful, and compelling marketing vehicles.
Why Automating Weekly Circular Ads Is Every Retailer’s Secret Advantage
With so many challenges and channels to master, good marketing creative directors need every edge they can get. One such edge is the humble – and often marginalized – retail circular or flyer.
How Automation Makes Print Production Successful
In a world where the flood of ephemeral online ads is quickly seen and forgotten just as fast, the humble printed catalog or flyer can have a long-lasting effect on the consumer.
No Compromises with Design & Data
Accelerate multichannel marketing with InDesign production of circulars and catalogs - without sacrificing good design.
How Retailers Are Gearing Up for Growth with DAM
Agile marketing departments and their creative directors are resetting their strategies, and one of the critical components of those strategies is the use of data.
Publishing Your Catalog from a Database Made Easy
Ever since the invention of “mail merge” in 1980, businesses have engineered new and better ways to personalize their documents, using multiple data sources and smart technology to produce custom catalogs and other materials. But getting it right is not always easy.
6 Workflow Steps You Really Need If You Manage Retail Circular Production
The drudgery of creating circulars and other retail marketing material is a costly burden for any organization. Thankfully, manual labor (and the potential for expensive mistakes) is significantly reduced via intelligent integration of a company's data sources with the workflow automation available in Comosoft LAGO