In your quest for a product data management solution on search engines like Google, you'll be inundated with various software options and industry jargon, such as PXM, PIM, PDM, and PLM. Navigating these options to determine the best fit for your company's unique processes and structures can be daunting. Each department has distinct needs and focuses on the critical data and information that form the backbone of the company's product.
Ask anyone in the eCommerce customer experience sphere about the world of digital customer experience (CX) today, and they’ll tell you it looks pretty different than it was just a few years ago. Thanks to enhanced data, artificial intelligence, and other technologies, companies are making smart investments in their customer experience based on customer motivation and impressions—and it’s paying off.
The explosion of communication channels presents a unique challenge to overworked marketing professionals. Having a handle on your retail product information is the answer. Times were much simpler for retail marketing and advertising directors when our media choices were limited to print and broadcasting. Even in major markets, picking the most suitable newspaper or radio station to advertise your stores’ value was relatively easy. Traditional ads and store flyers could reach just about everyone.
As we celebrate our company's 30th anniversary, we proudly reflect on our exceptional journey, characterized by consistent growth, unwavering commitment, and groundbreaking achievements.
Our world may feel increasingly digital, but that doesn’t mean brands must rely solely on virtual methods to connect with consumers. While digital advertising accounts for around 55 percent of advertising in U.S. media, that doesn’t mean that marketing officials should count out print media.
Our world may feel increasingly digital, but that doesn’t mean brands must rely solely on virtual methods to connect with consumers. While digital advertising accounts for around 55 percent of advertising in U.S. media, that doesn’t mean that marketing officials should count out print media.
The science of Digital Asset Management (DAM) emerged in the 1990s in response to the rapid influx of images and other media files created by digital cameras, scanners, and personal computers. DAM became the only logical way to organize, identify, and store these huge, typically unstructured data files “piled up” in local hard drives and servers. Potentially, it could undo the chaos and help businesses find and use digital assets efficiently.
Time to Market (TTM) is a pivotal success factor in the manufacturing industry, particularly when developing new products. The process involves numerous stages and steps, including the creation of catalogs and product brochures, often with a multitude of collaborators working in unison to prepare the product for the market.
Print catalogs are still essential, but the retail world has fully transitioned to the digital age. Brands cannot afford to ignore the benefits of well-planned, integrated digital catalogs.
