One advantage of digitization is that company processes have become leaner and more accessible thanks to new tools and innovations.
Digital marketing and its tools offer companies the excellent opportunity to bring more diversity into their marketing campaigns.
Marketing teams are already thinking about the holiday shopping season, so they need data reliable data and updated assets.
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The consumer landscape is rapidly shifting as savvy shoppers turn to their digital devices to shop online and find retail deals. However, that doesn’t mean retail circulars have become entirely obsolete!
With so many challenges and channels to master, good marketing creative directors need every edge they can get. One such edge is the humble – and often marginalized – retail circular or flyer.
In a world where the flood of ephemeral online ads is quickly seen and forgotten just as fast, the humble printed catalog or flyer can have a long-lasting effect on the consumer.
Today’s savvy retail chains are choosy – as they should be – when it comes to allocating their advertising dollars. Whether printed or digital, circular ads are still one of the most valuable and reliable ways to reach consumers.
Accelerate multichannel marketing with InDesign production of circulars and catalogs - without sacrificing good design.
Agile marketing departments and their creative directors are resetting their strategies, and one of the critical components of those strategies is the use of data.
