The consumer landscape is rapidly shifting as savvy shoppers turn to their digital devices to shop online and find retail deals. However, that doesn’t mean retail circulars have become entirely obsolete!
In this article we focus more on the “front end” of the catalog production process - the cost of planning and managing these complex, often beautiful, and compelling marketing vehicles.
As is the case with any industry that wishes to survive as the world evolves, the printing industry has also evolved alongside it to stay relevant and increase revenue.
As this whirlwind of a year begins to wind down, agencies can expect a surge of new 2022 campaign initiatives. Unfortunately, that means dealing with one item that is always in short supply: enough time to get things done!
The drudgery of creating circulars and other retail marketing material is a costly burden for any organization. Thankfully, manual labor (and the potential for expensive mistakes) is significantly reduced via intelligent integration of a company's data sources with the workflow automation available in Comosoft LAGO
Finding Time to Actually Design While Working On Data-Intensive Projects - Designers have more to do than hunt for images and product information. But when their printed and online designs involve complex data, they need tools to stay productive.
