What you see or read far less often is a down-to-earth explanation of ordinary business data and how that data can make marketing a truly efficient process.
Our Product Specialist Steve May will guide you through the some lesser-known features, updates and some developments in our software LAGO.
Life without e-commerce is inconceivable today. Brick-and-mortar store managers may resent it, but mobile e-commerce is here to stay.
One advantage of digitization is that company processes have become leaner and more accessible thanks to new tools and innovations.
Stores that need more sales but cannot afford many actual, person-to-person customer connections must find ways to develop virtual ones.
If you want to make smart, worthwhile improvements to your retail marketing strategy in 2023, it will be essential for you to make friends with digital technology.
As every InDesign user (and creative services manager) is painfully aware, it takes a lot of effort to produce high-quality advertising pieces.
Originally developed in the 1990s, DAM was a response to the rapid growth of digital image volume and the increasing difficulty users had finding individual images.
Digital marketing and its tools offer companies the excellent opportunity to bring more diversity into their marketing campaigns.