One advantage of digitization is that company processes have become leaner and more accessible thanks to new tools and innovations.
Stores that need more sales but cannot afford many actual, person-to-person customer connections must find ways to develop virtual ones.
If you want to make smart, worthwhile improvements to your retail marketing strategy in 2023, it will be essential for you to make friends with digital technology.
As every InDesign user (and creative services manager) is painfully aware, it takes a lot of effort to produce high-quality advertising pieces.
Originally developed in the 1990s, DAM was a response to the rapid growth of digital image volume and the increasing difficulty users had finding individual images.
Digital marketing and its tools offer companies the excellent opportunity to bring more diversity into their marketing campaigns.
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The consumer landscape is rapidly shifting as savvy shoppers turn to their digital devices to shop online and find retail deals. However, that doesn’t mean retail circulars have become entirely obsolete!
In this article we focus more on the “front end” of the catalog production process - the cost of planning and managing these complex, often beautiful, and compelling marketing vehicles.
As is the case with any industry that wishes to survive as the world evolves, the printing industry has also evolved alongside it to stay relevant and increase revenue.
