One advantage of digitization is that company processes have become leaner and more accessible thanks to new tools and innovations.
Email marketing is one of the most versatile tools when it comes to growing your business and engaging, retaining, and converting leads into customers.
With the rise of mobile devices, 5G data, and the ever-increasing need for faster loading websites, new image and video formats are emerging to take on these challenges. Here is your primer on the latest versions so your team can be ready to use them!
How does the ecommerce experience inform retail marketing and advertising strategy? More importantly, what tools will help retail marketers and advertisers succeed across multiple channels?
With today's tools, retailer’s marketing and advertising departments can track results and reach their goals with greater precision through digital means and digital catalogs are one of those tools.
Marketing teams are already thinking about the holiday shopping season, so they need data reliable data and updated assets.
In a world where the flood of ephemeral online ads is quickly seen and forgotten just as fast, the humble printed catalog or flyer can have a long-lasting effect on the consumer.
As this whirlwind of a year begins to wind down, agencies can expect a surge of new 2022 campaign initiatives. Unfortunately, that means dealing with one item that is always in short supply: enough time to get things done!
Ever since the invention of “mail merge” in 1980, businesses have engineered new and better ways to personalize their documents, using multiple data sources and smart technology to produce custom catalogs and other materials. But getting it right is not always easy.